Advertising Manager

M&T Bank • Boston, MA

2d

About The Position

Overview: The Advertising Manager supports the Brand Advertising team in planning, developing, executing and measuring media that fosters long-term positive brand recognition, credibility and loyalty through a focus on the customer. Key responsibilities include market research, creative development & production, media planning, internal and external relationship management, performance optimization, budget tracking and general project management. Primary Responsibilities: Coordinate with media teams, creative and agency partners and key stakeholders to plan, produce and execute brand paid media across the M&T Bank footprint. Conduct development and execution of market-specific media plans, driven by business priorities, brand insights and media consumption behavior. Develop briefs to define strategy that includes background, objectives, brand insights, media consumption, audiences, KPI’s, messaging and creative direction - for both internal and external partners. Discover compelling brand centric stories among product, relationship management and branch colleagues for brand storytelling. Strategize with product partners to connect Brand initiatives with business priorities and lower funnel marketing. Lead creative concepting and development with agency partners and internal stakeholders for brand advertising. Develop user journeys to lift consideration among consumers on mtb.com and other brand touchpoints. Design and execute creative and paid test plans to optimize concepts and paid media placements and targeting. Partner with Marketing research and analytics teams to monitor the effectiveness and impact of advertising and marketing programs and apply learnings to subsequent initiatives. Present creative, solicit feedback from key stakeholders, manage revisions, traffic work through Compliance and approve/release final materials to media vendors. Manage workflows and budgets, optimize media and ensure deliverables are met within specified timetables. Draft and socialize presentations that highlight Brand Advertising plans and insights among Marketing and Senior Leadership. Complete other related duties as assigned.

Requirements

• Bachelor's Degree in a related field
• 5 years of experience in Marketing, Advertising, Brand Management, or related role, in either a corporate or agency environment (Or in Lieu of a degree, a combination of 9 years of higher education and relevant experience)
• Strong creative and production experience
• Skilled in collaboration and relationship management
• Media planning
• Possess a strong customer-centric focus.
• Ability to leverage data-driven approach and analytical thinking within a creative framework
• Adept at creative storytelling
• Strong brief writing skills required
• Solutions orientated problem solving
• Strong attention to detail is a must
• Excel within multi stakeholder project & account management environment
• Microsoft Excel and PowerPoint proficiency
• Ability to interact and communicate effectively with all levels of personnel
• Ability to work independently and function as a member of a project team with excellent communication

Nice To Haves

• Master’s degree
• Financial Services and/or Wealth Management sectors
• Experience working with a challenger brand
• Advertising Agency experience

Responsibilities

• Coordinate with media teams, creative and agency partners and key stakeholders to plan, produce and execute brand paid media across the M&T Bank footprint.
• Conduct development and execution of market-specific media plans, driven by business priorities, brand insights and media consumption behavior.
• Develop briefs to define strategy that includes background, objectives, brand insights, media consumption, audiences, KPI’s, messaging and creative direction - for both internal and external partners.
• Discover compelling brand centric stories among product, relationship management and branch colleagues for brand storytelling.
• Strategize with product partners to connect Brand initiatives with business priorities and lower funnel marketing.
• Lead creative concepting and development with agency partners and internal stakeholders for brand advertising.
• Develop user journeys to lift consideration among consumers on mtb.com and other brand touchpoints.
• Design and execute creative and paid test plans to optimize concepts and paid media placements and targeting.
• Partner with Marketing research and analytics teams to monitor the effectiveness and impact of advertising and marketing programs and apply learnings to subsequent initiatives.
• Present creative, solicit feedback from key stakeholders, manage revisions, traffic work through Compliance and approve/release final materials to media vendors.
• Manage workflows and budgets, optimize media and ensure deliverables are met within specified timetables.
• Draft and socialize presentations that highlight Brand Advertising plans and insights among Marketing and Senior Leadership.
• Complete other related duties as assigned.

Benefits

• competitive benefits ranging from medical and retirement to forty hours of paid volunteer time, each year.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees