Lead execution of the Adobe marketing capabilities and leveraging Adobe suites such as Adobe Analytics, Audience Manager, AEM, Target, and Adobe Journey Optimizer. Utilize a range of Adobe tools including Web SDK, XDM schemas, and Adobe Experience Platform tools for seamless data integration, analysis, and optimization. Collaborate across teams to integrate and optimize the usage of Adobe Experience Platform tools within existing systems and workflows to maximize efficiency and effectiveness. Contribute to the design and implementation of comprehensive data-driven solutions, ensuring alignment with business objectives and scalability. Implement robust data governance strategies, ensuring compliance with data privacy regulations and industry standards. Create and implement data-centric strategies in line with business objectives, utilizing Google Analytics (GA) and Adobe Customer Journey Analytics (CJA) to measure and enhance performance. Leverage CJA to derive actionable insights and trends from extensive datasets, enabling informed and strategic decision-making processes.
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Job Type
Full-time
Career Level
Mid Level