Adobe Personalization Developer

American Red Cross

9h • Remote

About The Position

The American Red Cross is seeking a highly motivated individual to join our Fundraising & Marketing Technology Group (FMTG) in supporting applications that help to deliver ARC’s mission to “prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.” In this role, you will be responsible for driving personalized experiences to enhance customer engagement. You will collaborate with cross-functional teams to develop and execute personalized content strategies, leveraging data-driven insights and Adobe’s technology stack. As an Adobe Platform Developer, you will manage customer journeys and personalization efforts throughout the Red Cross flagship sites, redcross.org and RedCrossBlood.org, and work closely with marketing team members to determine a strategy for identity recognition and personalization at scale. The ideal candidate will possess strong communication skills and a creative mindset. The work location for this exciting opportunity is virtual. The selected candidate will work 100% remotely from home and can be located anywhere in the United States with a preference to work East Coast or Central hours.

Requirements

• Bachelor’s degree in computer science, Information Technology, marketing, digital media, or a related field.
• 7+ years of experience working as a software developer, data engineer, or related role, focusing on marketing technology, personalization, and optimization.
• 5+ years of experience working with Adobe Experience Cloud, specifically, Adobe Data Collection (Launch), Analytics, and Target. Experience with AEMaaCS, CJA, and RT-CDP a plus.
• 3+ years of experience developing applications using JavaScript.
• Excellent problem-solving skills, attention to detail, and the ability to work independently as well as part of a team.
• Effective communication skills with the ability to explain technical concepts to non-technical stakeholders.
• Proven track record of driving successful outcomes in optimizing customer journeys.
• Knowledge and experience with conversion rate optimization.
• Experience with agile methodology and project management tools is a plus

Responsibilities

• Collaborate with cross-functional teams, including marketing, design, analytics, and IT, to implement personalization goals and requirements.
• Develop and execute personalized content strategies across Adobe's digital platforms.
• Utilize Adobe Experience Cloud solutions, specifically Adobe Target, Analytics, and Data Collection (Launch) to implement and optimize personalized experiences.
• Work with the user experience and testing & optimization team to plan and implement new user experiences.
• Stay updated on industry trends, best practices, and emerging technologies in customer data management and marketing technology.

Benefits

• Medical, Dental Vision plans
• Health Spending Accounts & Flexible Spending Accounts
• PTO: Starting at 19 days a year; based on type of job and tenure
• Holidays: 11 paid holidays comprised of six core holidays and five floating holidays
• 401K with up to 6% match
• Paid Family Leave
• Employee Assistance
• Disability and Insurance: Short + Long Term
• Service Awards and recognition

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level