Admissions Director (83451)

Regency Integrated Health Services•The Woodlands, TX

1d•Hybrid

About The Position

The Admissions Director is responsible for managing the admission systems, which includes overseeing the Admissions Coordinator and the facility's or multi-facility's sales and business development teams. A key aspect of the role is building and maintaining strong working relationships with hospital liaisons and other medical professionals. This position focuses on promoting the facility's services to generate inquiries and gathering essential information for the interdisciplinary team to facilitate appropriate admissions. The director is tasked with driving revenue growth through increased inquiries and census, ensuring smooth patient transitions, and managing all marketing and business development efforts, including budget oversight and community engagement.

Requirements

High School diploma
Must possess excellent customer service and interpersonal skills
Problem solving and decision making abilities
Ability to work well with an interdisciplinary team
Experience working in a skilled nursing facility is desired

Nice To Haves

Bachelor's Degree in Marketing, Business, or other related field is desired

Responsibilities

Manage the admission systems through oversight of the Admissions Coordinator
Manage the facility or multi facility sales and business development teams
Build a strong working relationship with the hospital liaison
Promote the services of the facility to generate inquiries
Gather and communicate information necessary for the interdisciplinary team to determine appropriate admissions
Build and grow revenue through inquiry and census growth
Ensure a smooth patient transition to the facility
Oversee the timely and accurate completion of admission agreements and welcome packets
Ensure accurate communication to the clinical team and other department heads
Develop and maintain relationships with existing customers within the general community
Develop new referring relationships within the medical professional community to include but not limited to area physicians, social service departments, hospital discharge planners, governmental agencies, and other professionals or groups that may influence inquiries
Communicate with referral sources for the purpose of educating and building awareness of the facility's scope of services
Direct facility sales and business development efforts
Chair the Internal Business Development Committee meetings
Manage and train the internal backup sales/admission team on inquiries, tours and closing skills and customer-oriented completion of the Admissions Agreement and Welcome packet
Manage and oversight of the marketing budget
Manage sales and business development planning meetings
Manage all marketing events
Conduct facility tours when in the facility or by appointment
Develop and document the results from monthly community education/awareness programs
Participate in morning department head meeting by providing the team information regarding admission/readmission information and upcoming promotional activities, community education/awareness programs
Develop 30/60/90 days sales call calendar (in person) to include but not limited to hospitals, telephone call to a former referral source who stopped referring, physicians, home health, hospice, assisted livings, retirement communities, adult day care, independent living, housing authorities, etc.
Follow company sales cycle process
Cold call/ Make appointments to potential referral sources – close the call/follow up plan
Be out of the facility 75% conducting sales calls, attending business development events and screening referrals for potential admission
Understand and be able to explain products, services and benefits offered by facility to referral sources, potential residents family members and other inquirers
Review a potential resident’s chart and explain to a licensed nurse some of the reasons the facility would or would not be able to admit the potential resident
Read and familiarize self with Nursing Home regulations
Read and understand the past facility surveys and 5-star rating system and be able to explain to the Administrator how you would explain the survey process and results along with the 5-star rating system to both a potential resident family and also to the referral source
Understand and explain financial eligibility to a referral source, potential referral or a family member
Develop and update a weekly a 30/60/90-day Sales and Business Development Plan: to be able to show Administrator, RDA, RVP and Corporate Sales team a written marketing plan that outlines at least the following areas: A list of current referring hospitals and potential hospitals to target in sales plan, A listing of current competition and our comparison (strength/weaknesses) to them, Plans for at least quarterly community special events for the next 3 quarters, A plan for increasing or maintaining overall census, M2 census and referral relationships, Tentative plans for a specialty program within the facility
Screen a potential referral utilizing the clinical and financial grids
Use Referral Screening form to screen residents; ensure PASSR is completed upon admission
Be responsive to calls from hospitals regarding potential admissions and respond to these calls within 30 minutes
Provide referral special events to a referral group at least quarterly, including a meal/refreshment and a brief tour presentation, with the Administrator and DON
Development of policies and procedures pertaining to inquiries, tours, admissions
Complete Customer Service QA form and provide to appropriate facility, regional and corporate teams when complaint from assigned account including but not limited to case managers, social workers, physicians, patients and family members of patients
Be an active member in community clubs or association specific to facility resident population. Such groups include but are not limited to Alzheimer’s, Arthritis, Cancer, Heart Association, Blind, Deaf, Community Information networks, Chamber of Commerce, Continuity of Care, Senior Citizens Centers
Plan on at least one community invited special event each quarter
Stay current and familiarize self with current healthcare and community trends including but not limited to Alternative Payment Models and changes in accounts, competitors or healthcare community
Review list of unoccupied beds and make preadmission reservations according to the type of case and accommodations required daily and unnecessary
Ensure that a model room is maintained in the facility and that the facility is tour ready, notifying appropriate departments when areas are deficient
Responsible in the absence of an Admissions Coordinator for the completion of Admissions Surveys and scorecard
Assist with maintaining and implementation of the facility customer service program and objectives to include but not limited to customer service orientation for new and current employees
Attend daily huddle calls with regional team
Input demographic, financial and waitlist information into Electronic Medical Director for all referrals
Maintain and update Admissions Team Meeting form daily in the absence of an Admissions Coordinator
Participate in off hour, holiday and weekend on call duty as assigned
Other duties as assigned