Admissions Counselor I (Graduate Admissions)

Concordia University Texas (CTX)•Austin, TX

About The Position

The Admissions Counselor I for Graduate Admissions is responsible for driving inquiry generation, application conversion, and enrollment growth for assigned graduate programs. This role supports the University’s strategic enrollment goals by engaging prospective students through a consultative, student-centered recruitment approach. This position operates in a fast-paced, goal-driven environment and is expected to actively manage a recruitment pipeline, execute outreach strategies, and contribute to the continuous improvement of graduate enrollment efforts. The counselor will collaborate closely with academic departments, marketing, enrollment operations, and external partners to meet and exceed enrollment targets.

Requirements

Bachelor’s degree required
0–2 years of experience in admissions, recruitment, sales, or customer-facing roles
Demonstrated ability to work in a goal-driven or metrics-based environment
Strong interpersonal and communication skills (written and verbal)
Ability to build relationships and guide students through decision-making processes
Highly organized with strong time management and follow-through
Ability to work independently while contributing to a collaborative team environment
Commitment to supporting the mission and values of Concordia University Texas
Entrepreneurial mindset with ownership of results and population growth
Consultative selling and relationship-building
Results orientation and accountability
Adaptability in a fast-paced, evolving environment
Communication and influence
Problem-solving and initiative
Ability to articulate and model the Concordia University Texas’ mission, vision, and values
Commitment to encouraging and supporting diversity, inclusion, and equity as a key component of becoming the premier university where the adventure of faith, learning, and life-changing experiences leads to meaningful work
All CTX positions require mission-driven individuals who have a heart for the Gospel and are committed to the Concordia Distinctive, our faith-based mission of empowering students from all backgrounds to lead lives of critical thought, compassionate action, and courageous leadership.

Nice To Haves

Bilingual in Spanish preferred
Master’s degree preferred
Comfort with CRM systems and data tracking (experience with EAB Navigate or similar preferred)

Responsibilities

Own and manage a portfolio of prospective graduate students from inquiry through enrollment using CRM tools (EAB Navigate or equivalent)
Take an entrepreneurial approach to growing and developing an assigned student population, identifying new opportunities to expand the pipeline
Execute timely, personalized outreach via phone, text, email, and virtual appointments to drive application and deposit conversion
Maintain consistent follow-up cadence aligned with enrollment communication strategies
Support and contribute to lead generation efforts through networking, events, partnerships, and proactive outreach (not a passive, lead-only model)
Monitor individual pipeline performance and adjust strategies to meet enrollment goals
Participate in evening and virtual outreach efforts to engage working adult learners
Support aggressive graduate enrollment goals through proactive recruitment strategies and daily activity targets
Partner with the Senior Manager to implement program-specific enrollment plans
Identify barriers to enrollment and recommend solutions to improve conversion rates
Contribute to yield strategies, including events, webinars, and admitted student engagement initiatives
Serve in a one-stop admissions model, providing comprehensive support from inquiry through enrollment
Advise prospective students on program selection, course expectations, and academic pathways in partnership with academic departments
Guide students through financial conversations, including cost, financial aid basics, and payment considerations
Provide clear, accurate guidance on admissions requirements, program offerings, and enrollment steps
Serve as a primary point of contact for prospective students, offering a high-touch, responsive experience
Assist students in navigating the application process, including document collection and completion
Represent Concordia Texas at graduate recruitment events, information sessions, employer visits, and community engagements (virtual and in-person)
Support planning and execution of graduate-focused events such as preview nights, webinars, and program-specific sessions
Build relationships with employers, community organizations, and partner institutions to expand the graduate pipeline
Work closely with Marketing to inform messaging, campaigns, and lead generation strategies, including contributing to grassroots and counselor-driven lead generation efforts
Partner with academic program directors to align recruitment messaging with program outcomes and workforce relevance
Collaborate with the CRM Administrator to ensure data integrity, accurate tracking, and effective use of systems to support recruitment and conversion efforts
Accurately document all student interactions and maintain up-to-date records in the CRM
Track key performance indicators including outreach activity, application conversion, and enrollment outcomes
Use data insights to inform daily work and improve effectiveness
Stay informed on graduate enrollment trends, adult learner behaviors, and competitive landscape
Contribute ideas to improve processes, communication strategies, and student experience
Other duties and functions as needed