COMM4305 WEB ANALYTICS & MEDIA RESEARCH - Spring 2026 Students learn how to use analytic tools to measure performance of a website and how to adjust content to increase clicks and improve site performance. Other topics include fundamentals in research design, measurement, data collection and analysis; the design and execution of surveys, focus groups, content analyses, among other primary research methods; industry applications for media research. The role of artificial intelligence (AI) tools will also be discussed. Teaching experience and ongoing engagement with media research practice are essential in this rapidly evolving field. Please submit CV and contact information. Adjunct faculty compensation varies based on instructional mode (lecture or lab), number of course credits, and program. The minimum adjunct rate is $1,365 per credit.
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Job Type
Part-time
Industry
Educational Services
Number of Employees
251-500 employees