Adjunct Instructor, Web Analytics & Media Research

Wentworth Institute of TechnologyBoston, MA
62d$1,365

About The Position

COMM4305 WEB ANALYTICS & MEDIA RESEARCH - Spring 2026 Students learn how to use analytic tools to measure performance of a website and how to adjust content to increase clicks and improve site performance. Other topics include fundamentals in research design, measurement, data collection and analysis; the design and execution of surveys, focus groups, content analyses, among other primary research methods; industry applications for media research. The role of artificial intelligence (AI) tools will also be discussed. Teaching experience and ongoing engagement with media research practice are essential in this rapidly evolving field. Please submit CV and contact information. Adjunct faculty compensation varies based on instructional mode (lecture or lab), number of course credits, and program. The minimum adjunct rate is $1,365 per credit.

Requirements

  • Master's degree in Communication, Media Studies, Sociology, Anthropology, Digital Humanities, Marketing Communications, Information Science or a closely related social science field (PhD or ABD preferred).
  • At least one year of college-level teaching or professional training in research methods, media studies, or communication analytics.
  • Demonstrated experience applying digital or media research methods such as content analysis, survey design, or audience analytics using current tools (e.g., Google Analytics 4, social-media insight platforms, or survey software).

Nice To Haves

  • Experience integrating quantitative and qualitative research
  • Understanding of data ethics and privacy
  • Ability to help students interpret analytics data within social, cultural, and institutional contexts

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What This Job Offers

Job Type

Part-time

Industry

Educational Services

Number of Employees

251-500 employees

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