Adjunct Instructor, Web Analytics & Media Research

Wentworth Institute of Technology • Boston, MA

8d • $1,365

About The Position

COMM4305 WEB ANALYTICS & MEDIA RESEARCH - Spring 2026 Students learn how to use analytic tools to measure performance of a website and how to adjust content to increase clicks and improve site performance. Other topics include fundamentals in research design, measurement, data collection and analysis; the design and execution of surveys, focus groups, content analyses, among other primary research methods; industry applications for media research. The role of artificial intelligence (AI) tools will also be discussed.

Requirements

• Master’s degree in Communication, Media Studies, Sociology, Anthropology, Digital Humanities, Marketing Communications, Information Science or a closely related social science field (PhD or ABD preferred).
• At least one year of college-level teaching or professional training in research methods, media studies, or communication analytics.
• Demonstrated experience applying digital or media research methods such as content analysis, survey design, or audience analytics using current tools (e.g., Google Analytics 4, social-media insight platforms, or survey software).

Nice To Haves

• Experience integrating quantitative and qualitative research
• Understanding of data ethics and privacy
• Ability to help students interpret analytics data within social, cultural, and institutional contexts.
• Teaching experience and ongoing engagement with media research practice are essential in this rapidly evolving field.

Benefits

• Wentworth Institute of Technology is committed to fair, transparent, and legally compliant compensation practices.
• We believe that clarity about pay structures and ranges supports equity, fosters trust, and ensures a positive workplace for all employees.
• Please visit here to see the comprehensive benefits package offered to support the best experience for our employees. https://wit.edu/careers/work-wentworth/benefits

What This Job Offers

• Job Type: Part-time
• Number of Employees: 251-500 employees