Consumer Behavior and Brand Management, Department of Business Management - Adjunct Faculty

University of Maryland Global Campus

7d • Remote

About The Position

University of Maryland Global Campus (UMGC) seeks adjunct faculty to teach remotely in the Marketing Program. Specifically, we are seeking faculty in the following course(s): Consumer Behavior and Customer Relationship Management (MRKT 602): A study of the consumer decision-making process, including problem identification, information research, evaluation of alternatives, purchase, and post-purchase assessment. Discussion covers the ways perception, motivation, and learning shape consumer choices and the role of digital media and technology in shaping contemporary consumer behavior. Topics include the fundamental concepts and principles of customer relationship management (CRM) and ways to measure and improve customer satisfaction and loyalty through various CRM strategies and techniques. Focus is on how to build customer relationships and business processes through effective CRM strategy development and execution. Brand Management and Integrated Marketing Communication (MRKT 603): A study of the role and importance of brands in marketing strategy. Discussion covers the fundamentals of developing a comprehensive brand strategy that aligns with the organization's goals and target audience. Topics include strategies to enhance, protect, and measure brand equity and the role of digital marketing and social media in brand management. The integration of marketing communication strategies to coordinate the marketing mix's components and achieve harmony in messages to customers and other stakeholders is also covered, as are ways to build, maintain, and enhance brand identity and equity through integrated communications efforts.

UMGC is committed to helping students achieve success not only with us, but also in their professional fields. As a result, we actively seek faculty members who are scholar-practitioners: professionals who are actively and successfully engaged in their field who additionally wish to help the next generation of professionals grow in their knowledge and expertise through education. Your role as an adjunct faculty member will be to: Actively engage students through frequent interaction that motivates them to succeed and conveys a genuine energy and enthusiasm for their learning Guide students in active collaboration and the application of their learning in problem- and project-based learning demonstrations Provide rich and regular constructive feedback, utilizing rubrics effectively for the assessment of student work, and acknowledging student accomplishments Demonstrate relevant and current subject-matter expertise, and help students connect concepts across their academic program Provide feedback to your program chair on possible curricular improvements

Requirements

• Terminal degree in Marketing or related field from an accredited institution of higher learning.
• Experience in teaching digital marketing is required.

Nice To Haves

• Experience teaching adult learners online and in higher education is strongly preferred.

Responsibilities

• Actively engage students through frequent interaction that motivates them to succeed and conveys a genuine energy and enthusiasm for their learning
• Guide students in active collaboration and the application of their learning in problem- and project-based learning demonstrations
• Provide rich and regular constructive feedback, utilizing rubrics effectively for the assessment of student work, and acknowledging student accomplishments
• Demonstrate relevant and current subject-matter expertise, and help students connect concepts across their academic program
• Provide feedback to your program chair on possible curricular improvements

Benefits

• Health Coverage: Access to health care, medical with vision, dental, and prescription plans for both individuals and families, effective from the 1st of the month following your hire date. NOTE: Adjuncts are not eligible for the State of Maryland subsidized rates. Adjuncts would be responsible for the total cost if enrolled.
• Insurance Options: Term Life Insurance and Accidental Death and Dismemberment Insurance.
• Supplemental Retirement Plans: include 401(k), 403(b), 457(b), and various Roth options. The university does not provide matching funds.

What This Job Offers

• Job Type: Part-time
• Education Level: Ph.D. or professional degree
• Number of Employees: 101-250 employees