Activation Director, AdOps

Critical Mass•New York, NY

118d•$100,000 - $130,000

About The Position

ArtBot/Critical Mass is hiring a hands-on, strategic Creative Activation Director to lead a high-performing pod within our fast-growing US team. You’ll be at the center of our digital activation engine, managing end-to-end DCO (Dynamic Creative Optimization) campaigns across display, video, and social channels for major clients. This is a rare leadership opportunity to shape the future of a rapidly expanding operation in a high-growth market. You’ll join a collaborative team where your expertise will be valued, your leadership will be felt, and your career can accelerate as ArtBot grows.

Requirements

5+ years of experience in digital ad operations, with a proven track record managing complex, cross-channel campaigns
Hands-on expertise with DCO platforms (e.g., DoubleClick Studio, Flashtalking, Sizmek, Adform, Smartly, Clinch) and familiarity with video ad servers like Innovid and CM360
Demonstrated leadership ability, with direct experience managing teams and developing talent
Strong organizational skills and the ability to balance multiple priorities in a fast-paced environment
Advanced Excel skills and a high level of comfort working with large data sets
Excellent communication skills—you can engage both technical and non-technical audiences, internally and externally
Experience driving workflow/process change and fostering a process-driven, detail-oriented culture
Working knowledge of CSS, HTML5, or JavaScript, and experience collaborating with product or development teams
Understanding of creative production processes and agency workflows
Exposure to site tagging, audience segmentation, and advanced campaign reporting
A resilient, logical, and solution-focused mindset

Responsibilities

Oversee the day-to-day activation and optimization of large-scale, data-driven campaigns, with flagship accounts and high-profile brands.
Lead, mentor, and empower a team of activation specialists, fostering growth, resilience, and process excellence
Manage campaign operations across all major digital channels (display, video, and social), ensuring seamless integration with platforms such as Meta, Snapchat, LinkedIn, TikTok, and Pinterest
Serve as the hands-on expert for DCO, leveraging platforms like Flashtalking, DoubleClick Studio, Clinch, and others to deliver innovative, personalized creative at scale
Own processes related to internal ticketing systems (e.g., Hive) and ArtBot’s proprietary creative platform (ACE), ensuring all workflow runs smoothly and efficiently
Partner confidently with clients, media agencies, and technology partners (e.g., Google, Meta), representing ArtBot as a solutions-oriented leader
Drive continuous workflow and process improvements, championing best practices in campaign management, data integration, and creative production
Ensure your team to follows rigorous quality standards in every aspect of campaign execution
Cultivate a collaborative, empathetic, and high-performance team culture, helping shape the future of ArtBot’s US operation
Contribute to the growth of the US business—onboarding new accounts, and playing a key role in ArtBot’s expansion