Activation Associate, Foodservice

Lavazza•New York City, NY

1d•$90,000 - $110,000•Hybrid

About The Position

From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 5,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea. Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and are constantly looking for new talents who share our values and can enrich our team. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day. The Lavazza Food Service Activation Associate is responsible for the trade marketing plan and execution specifically focused on non-national account customers. They are also directly responsible for budget management related to this initiative and any commercial agreements falling within this customer scope. Finally, they are responsible for the coordination, planning and maintenance of food service channel tradeshow activities and all other sales support related to the regional sales teams. #LI-AH1 Location: New York City, NY Base Salary range: $90,000 to $110,000 AIP: 12%

Requirements

Four year degree from an accredited institution
3-5 years' trade marketing experience
Strong proficiency in PPT, Excel
Strong project management skills
Strong communication skills
Self-starter able to manage multiple priorities simultaneously
Ability to travel as needed up to 25% of time
Ability to occasionally lift and/or move up to 30 poundS
Ability to sit for extended periods of time

Responsibilities

Trade Marketing Plan & Execution (US & Canada) Develop and execute annual activation plan for regional food service accounts (excluding national account customers) related to portfolio priorities, promotions, and visibility activations.
Evaluate activation ROI’s, analyse, and share learnings, best practices, and competitive activities within the North American market.
Review and evaluate current customer marketing agreements (excluding national account customers) to ensure budgetary compliance and full execution of annual terms.
Support development and execution of any new customer marketing agreements (excluding national account customers).
Visibility and point of sale asset creation and implementation, execution of onsite activation support for customers (excluding national account customers).
Ensure compliance of brand visibility (physical, digital, display, social etc.) of all non-national account customers.
Budget Management (US & Canada) Direct responsibility for BTL activation budget (commercial and marketing spend within the FS trade marketing budget) related to non-national account customers: forecasting, actual monitoring, tracking and tactical variations over the year.
Direct responsibility for BTL trade activation budget (FS trade marketing budget and FS marketing budget) for all food service channel related trade events.
Sales Support & Trade Show Management (US & Canada) Guide food service channel trade show activations including annual strategy development, planning and detail collection, activation guidelines, GANTT definition, and execution planning.
Monitor and track lead generation to build out a clear ROI for each activation and to define future participation strategy.
Support sales/main distributors in any activation request (activation materials, execution details, custom and standard visibility requests, etc.)