About The Position

Your goals are to drive service revenue growth for the base of customers on your given brand while being mindful of churn. You will do this by proactively identifying relevant plan, service and product recommendations and offers. You will design and execute targeted base campaigns for all commercially available service and product launches and offers. Using data and customer insights, you will identify incremental opportunities to achieve the team's KPIs through restricted service and device offers. You will think strategically and analytically while keeping the customer at the center of your efforts as you formulate ideas and carry them through execution and beyond to retrospective analysis.

Requirements

  • Strategic marketing planning and financial analysis
  • Experience gathering, organizing and analyzing large amounts of information
  • Presenting ideas and content to a variety of stakeholders at various levels and working collaboratively with a variety of stakeholders
  • Strong research, analytical, and critical thinking skills with the ability to see things not readily apparent to others and to find unique solutions to complex challenges
  • Demonstrated ability to take initiative, work with minimal supervision, and independently manage concurrent projects to timely completion
  • Demonstrated ability to think strategically and to "see the big picture"
  • Strong business acumen and ability to provide strong insights required to build business cases for offer approval
  • Ability to influence executive conversation on perspective or key decision

Responsibilities

  • Build, maintain, adapt and optimize annual roadmap and base management plan for your brand
  • Design data-driven, targeted strategies to deliver messages which are prioritized, personalized, and simultaneously beneficial to the customer
  • Track impact of all campaigns to make changes as necessary to achieve offer goals and improve impact and accuracy of this work in the future
  • Lead cross-functional peers to deliver on your targeted strategies
  • Communicate your marketing plan, churn drivers, quantified campaign results to partners and leadership through written and verbal formats
  • Serve as the single point of contact and base management SME for your Commercial Brand team partner
  • Work with internal base management partners to advise on base impact of commercial value prop and product offers (revenue and churn), including business case assumptions
  • Design and execute targeted marketing plans for these commercial offers, prioritizing them when necessary to best achieve brand goals
  • Identify brand-specific opportunities and design strategies and offers to unlock incremental benefits
  • Build, manage and execute targeted/restricted offers from beginning to end including needs identification, target and offer refinement, business case build and approval, offer build, inbound/outbound creative development, campaign launch and results analysis

Benefits

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances

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What This Job Offers

Job Type

Full-time

Career Level

Mid Level

Industry

Professional, Scientific, and Technical Services

Education Level

No Education Listed

Number of Employees

5,001-10,000 employees

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