The Account Manager’s role is to serve as the liaison between the agency and the client. They represent the agency’s point of view in making recommendations to the client and represent the client’s point of view within the agency in order to facilitate the creation of effective work. The Account Manager must become familiar with the client’s products, culture, markets and brand. The Account Manager is responsible for the day-to-day execution of their clients' campaigns. They liaise between the client and a range of agency staff in order to coordinate the details of advertising campaigns.