Account Manager

GroundTruth•New York, NY

6h•$82,000 - $100,000•Remote

About The Position

GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts. With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more. Learn more at groundtruth.com. At Groundtruth, we believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023, & 2025! Learn more about the perks of joining our team here. Account Managers at GroundTruth are product experts that work in tandem with our Account Executives to keep our client’s success at the core of everything they do. Account Managers are expected to provide the highest level of strategic pre-sale planning (account planning/media planning) and post-sale (insights) customer support, while remaining focused on driving client KPIs. The Account Manager will provide superior customer service, resulting in the flawless execution of their campaigns against their client’s KPIs. This role requires a high degree of customer focus, standards of communication, numerical analysis, and project management.

Requirements

1 - 2 years media experience in a client facing role.
Bachelor's Degree or 3+ years of experience in a similar field: ad tech, customer success, project management
Proficiency in Office Suite, PowerPoint or Keynote, and Salesforce.
Technical aptitude: you're not afraid of new technologies and eager to learn them.
Client Facing: Comfortable working in a client facing role in a fast-paced environment with frequent pressure to prioritize work and meet deadlines.
Strategic: Understand components of selling opportunities and be able to articulate at a client level
Analytical thinker: Digest data, make conclusions and recommendations.
Problem solver: Doesn’t wait for someone else to give the answer; takes charge and feels ownership
Organized: Ability to prioritize and deliver timely work; best in class project management skills
Flexible: Dynamic, hard-working, and able to pivot direction quickly to keep up with business demands
A great communicator: Strong written and verbal communication skills and are comfortable in engaging conversation with any level
Detail-oriented: the little things matter
A team player and not afraid to roll up your sleeves and help when needed
Self-sufficient and not afraid to take the lead and manage tasks independently
Coachable and open to feedback
Respectful: we treat each other with respect and assume the best of one another
Not afraid to have fun!

Responsibilities

Own pre and post-sale operations support for the direct sales organization
Utilize campaign data analytics and insights (i.e. best practices, historical performance data, case studies, analytics tools, and campaign history)
To enhance account team and client knowledge, build strategic account plans, and drive a successful sales strategy.
To demonstrate the ability to understand the data and use that data to “tell a story” to a client through reportable insights, wrap up reports, quarterly business reviews, etc.
Develop and maintain excellent customer relations, acting as a point of contact for existing customers both direct and via media agencies and agency trading desks
Recognize upsell opportunities; lead and influence clients to invest when opportunities arise
Support the Account Executive throughout the sales process by being an active participant in client meetings, navigate and influence clients’ personnel (planners and buyers) and compliment client objectives with a suite of corresponding GroundTruth products