ACCOUNT MANAGER- BHC Michigan Lansing

UHS•Lansing, MI

About The Position

The Account Manager is responsible for achieving the desired utilization of the organization’s continuum of care through sales and marketing principles while maintaining strong relationships with key customers. This position will be actively involved in designing, creating, and delivering marketing programs to support expansion and growth of company services, products, and brand. This position will be involved in discussions related to a wide variety of issues for potential sales growth opportunities and future projects while managing a variety of digital assets, marketing campaigns, digital touch points. This position will own the development and implementation of strategies for target customer channels, maintenance of analytics, metrics, and campaign reporting. Working on behalf of the UHS hospitals, this position is accountable to understanding budgeted referral calls for each facility and the market overall and for generating the required budgeted referral calls. The Account Manager is responsible for implementing the facility’s strategic sales plan, enhancing the facility’s brand/image, effectively managing their assigned territory and accounts, and works to achieve departmental and facility business development goals. Hours are based on departmental, and facility needs and may include day, evening, and weekend hours, as directed by the department head. Preferred applicants reside within 25 miles of Lansing.

Requirements

Bachelor's Degree Required
3-5 years of related work experience required.
Must possess demonstrated business development concepts, sales abilities.
Knowledge of and skills in application of marketing and sales principles.
Excellent written and oral communication skills.
Proficient in data collection analysis and interpretation.
Competency in computer usage and Microsoft office suite.

Responsibilities

Acts as liaison between the facility and referral sources and implements service-oriented action plans responsive to referral source needs, serves as a resource and representative to the community and, conducts facility tours to key stakeholders.
Assesses, develops, and implements sales activities to achieve maximum market penetration among assigned accounts and to identify potential accounts in targeted market segments. Develops and communicates appropriate sales messaging for each program offered and for each target audience. Daily monitoring of referral inquiries and admissions statistics. Conducts an ongoing analysis to ensure appropriateness and effectiveness of weekly sales action plans.
Identifies and builds a strategic sales plan for existing and potential referral sources within assigned territory and target markets. Builds and maintains positive and productive relationships with existing referral sources and shows ability to identify additional referral sources.
Maintains documentation of assigned top accounts, key contacts, planning reports, client profiles, competitive profiles, and updates as required by Director of Business Development. Completes all required reports and requests for information in a timely manner.
Maintains current awareness of industry and anticipates changes or trends in target market and utilizes this information in developing and modifying weekly sales action plans, as well as providing recommendations to overall business development planning strategies.