Account Manager-Experiential

Hudson Rouge•Detroit, MI

5h•$45,000 - $90,000•Hybrid

About The Position

The Experiential Account Manager is a key member of the Experiential team, responsible for supporting the planning, execution, and wrap-up of impactful experiential marketing activations and partnerships for the Lincoln brand. This role will assist in bringing Lincoln's Experiential strategy to life through engaging and memorable experiences, working closely with the Associate Director and other team members to ensure seamless and successful program delivery. This position requires a detail-oriented, proactive, and highly organized individual with a passion for experiential marketing, a strong understanding of cultural trends, and the ability to contribute to the development of innovative concepts. The ideal candidate will excel at collaboration within a fully integrated team and possess a strong ability to manage multiple tasks in a fast-paced environment. The Experiential Manager will maintain, strengthen and grow relationships with clients through management of small to large projects, constant communication, and exceptional planning and organization.

Requirements

Bachelor's degree in Marketing, Communications, Event Management, or related field
Minimum of 2+ years of experience in experiential marketing, experiential event planning, or related field
Passion for experiential marketing and a desire to learn and grow
A passion for cultural trends
Excels at collaborating with a fully integrated team, including creative, social media, PR, and media specialists
Must be extremely organized, detail-oriented and capable of self-managing and multitasking in a fast-paced, demanding environment
Able to apply critical and strategic thinking
Able to quickly understand new technology concepts
Excellent communication (written and verbal) and interpersonal skills
Experience with budget management and vendor negotiation
Problem-solving skills and a proactive approach to challenges
Knowledge of event production processes and technical aspects of event planning and execution
Flexibility to work evenings and weekends as needed
Microsoft Office Suite (Word, Excel, PowerPoint)

Nice To Haves

Experience working on automotive and luxury accounts (experience with developing and managing brand partnerships is a plus)

Responsibilities

Project Support: Assist the Associate Director and Account Supervisor in all phases of experiential projects, from initial concept development to post-event reporting.
Planning & Logistics: Support the development of detailed project plans, timelines, and budgets. Assist with vendor sourcing, negotiation, and management
Execution: Provide on-site support during experiential activations, ensuring smooth operations, managing logistics, and troubleshooting any issues that arise. On location, the Manager facilitates communication between the agency and our supplier
Vendor Management: Assist in identifying, vetting, and managing vendors (e.g., production companies, staffing agencies, venues, caterers) to ensure high-quality execution within budget
Budget Management: Track expenses, process invoices, and assist in budget reconciliation
Creative Coordination: Collaborate with creative teams to ensure that experiential elements align with the overall brand strategy and creative vision
Documentation: Maintain accurate call notes, status tracker updates, records of project plans, budgets, vendor contracts, and other relevant documentation
Reporting: Assist in the preparation of post-event reports, including data collection, analysis, and presentation of key findings
Vehicle Logistics: Assist in the coordination of vehicle procurement, transportation, and display for experiential activations
Client Communication: Assist in preparing client-facing materials, such as call agendas, presentations, and status updates
Research: Conduct research on industry trends, competitive activities, and potential partners and vendors as needed
Team Collaboration: Work closely with other agency teams (e.g., social media, PR, media) to ensure integrated program execution
Travel: Travel to event locations as needed to provide on-site support
Concept Development: Contribute to the development and execution of compelling and innovative experiential concepts from the ground up, ensuring alignment with brand objectives and efficient use of client resources. The Manager will plan, schedule, and control specific project activities toward defined objectives and adhere to defined production requirements