Account Manager - Channel Marketing

Legrand North AmericaMinnetonka, MN
$80,000 - $90,000

About The Position

Legrand has an exciting opportunity for an Account Manager – Channel Marketing to join the Audio Video Division in Minnetonka, Minnesota. The Channel Marketing Account Manager is responsible for developing, implementing and managing marketing strategies and activities that drive revenue through distribution, integrators, and reseller channels. This role serves as a key liaison between sales, partners, and internal marketing teams – owning account-level marketing initiatives, managing MDF investments, and ensuring alignment between business priorities and execution. The ideal candidate has experience in channel or account-based marketing and can independently manage relationships and deliver measurable results.

Requirements

  • Knowledge of and ability to develop strategic and tactical plans
  • Ability to communicate effectively (verbally and written)
  • Excellent interpersonal skills
  • Strong presentation skills and presence
  • Proficient in the use of personal computers, internet and Microsoft Office suite of software including Word, PowerPoint, Excel and Outlook (or related e-mail system)
  • Excellent project management and planning skills
  • Strong organizational skills and ability to work independently
  • Be detail orientated and have excellent follow through skills
  • Positive, energetic attitude, and initiative; Strong work ethic
  • Ability to multi-task and manage several projects at one time
  • Able to work comfortably in hands-on, multi-task, deadline-driven environment
  • Experienced in directing the activities of cross functional teams
  • Must possess high degree of professionalism and ability to handle confidential information
  • Must be comfortable using powered tools for product and display assembly and tradeshow set-up
  • Bachelor's degree in Marketing, Communications, Business or similar with a minimum of five (5) years' experience in marketing, channel marketing, or account-based marketing
  • Experience in a customer-facing or revenue-supporting marketing role required

Nice To Haves

  • Experience working with distribution, reseller, or partner ecosystems preferred
  • Demonstrated ability to manage partner relationships and influence stakeholders
  • Strong project management, communication, and analytical skills

Responsibilities

  • Serve as primary marketing contact for assigned partner accounts
  • Develop and execute partner-specific marketing plans aligned to sales objectives
  • Build relationships with distribution partners, DMRs, and reseller accounts
  • Identify opportunities to drive demand through partner programs
  • Assume responsibility for successful channel activation of products and programs including the tracking and reporting of channel specific activity
  • Partner with Sales Account Managers and leadership to align marketing activities with revenue goals
  • Support sell-in, sell-through, and product adoption initiatives
  • Provide strategic input on promotions, incentives, and MDF investments
  • Develop tools, messaging, and campaigns to support sales execution
  • Demonstrate our five core values of Integrity, Customer Responsiveness, Innovation, Passionate Contribution & Empowerment and Continuous Improvement
  • Manage MDF budgets for assigned accounts including planning, execution, and ROI tracking
  • Ensure marketing investments align with business priorities
  • Provide recommendations to optimize program performance and investment allocation
  • Coordinate, maintain and report on marketing performance metrics
  • Maintain company quality and legal compliance by adhering to internal approval process on all printed materials; initiate corrective action to ensure materials stay up-to-date
  • Understand workplace hazards and take steps to proactively prevent and report hazards or injuries in the workplace. Cooperate in Safety Programs, initiatives, and investigations.

Benefits

  • LNCA offers comprehensive medical, dental, and vision coverage, as well as distinctive benefits like a high employer 401K match, paid time off (PTO) and holiday pay, short-term and long-term disability benefit plans, above-benchmark paid maternity and parental leave, bonus opportunities in accordance with the Company’s incentive plans, paid time off to volunteer, and an active/growing Employee Resource Group network.
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