Account Manager, Affiliate Marketing

Viral Nation Inc.

About The Position

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started. While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar! The Account Manager plays a pivotal role in the day-to-day execution of client programs, working in partnership with the Client Services teams and our COE (Center of Excellence) to execute social-first marketing strategies built to deliver on client goals. Account Managers are stewards of the VN process and proactively manage the campaign execution. They display exceptional time management and organizational skills and thrive on adaptability, assignments, and tight deadlines. The Account Manager is responsible for successful project delivery and oversees Account Coordinator(s) and Account Executive(s) from project initiation to successful campaign execution and delivery.

Requirements

At least 3 years of experience in advertising services, influencer marketing, affiliate marketing, etc.
Direct experience managing TikTok Shop programs is required.
Experience working as a part of an IAT (inter-agency team).
Experience in developing and executing successful client programs.
Experience working on affiliate programs with total revenue exceeding $1M.
Direct experience with CRM & Mail Merge tools and platforms
Experience working with complex Excel/Google Sheet processes, formulas, and script integration
Passion and understanding for the interest of influencer and affiliate marketing
Experience with effectively delegating and/or executing many tactical assignments and accurately elevating and reviewing the work of junior staff.
Proactive and unafraid to manage up.

Responsibilities

Proactively build strong relationships with internal and external stakeholders;
Lead TikTok Shop initiatives as a core commerce channel, driving revenue growth and program scalability.
Oversee TikTok Shop performance, including GMV growth, creator partnerships, and conversion optimization.
Demonstrate a good understanding of influencer, affiliate, and social media marketing and keep up to date with current industry trends;
Develop a clear understanding of clients' goals and objectives and can translate that into actionable tasks and manage the outcome;
Demonstrate tactical proficiency in influencer management, 1:1 affiliate partner management, managing CRM systems, proficiency in mass email design, ongoing performance tracking and reporting on results;
Execute and oversee strategies including influencer marketing, affiliate strategy, CRM strategy, community management etc.;
Exhibit effective project management working closely with team to prepare status reports for client;
Be a master of process and care about the minutiae of how work is done to ensure efficiencies and practicalities
Effectively work within account budget parameters and assist with budget management;
Participate in presentation process including research, audits and proposal development;
Manage team development and growth to meet the demands and expectations of clients;
Oversee your teams influencer marketing campaigns through VN’s proprietary platform.