Account Executive

Produce Careers•Remote-Based, CA

11d•Hybrid

About The Position

As an Account Executive, you will play a pivotal role in driving growth by nurturing relationships with small and medium-sized growers in California. You will leverage industry expertise and advanced tools to identify key opportunities, manage the sales cycle, and deliver tailored solutions to our customers. This is a hunter-style role focused on generating new business, opening new accounts, and building a pipeline from the ground up. The ideal candidate thrives on prospecting, cold outreach, and building trust with growers and agricultural operators. This role requires a combination of strategic outreach, in-depth knowledge of agronomic practices, and strong communication skills to successfully manage existing relationships while aggressively expanding the company’s customer base. Objectives of this Role: Develop and maintain strong relationships with growers in California Leverage advanced tools and techniques to generate high-quality opportunities Own a territory mindset by consistently identifying and opening new accounts Drive the full sales cycle from prospecting to closing deals Collaborate with internal teams to align sales strategies with broader marketing and customer success initiatives

Requirements

1-3 years of sales experience, preferably in agriculture or technology sectors
Demonstrated hunter mentality with strong prospecting and pipeline generation skills
Comfortable conducting high-volume cold calls and outbound outreach
Proven track record of meeting or exceeding sales targets
Excellent communication and relationship-building skills
Ability to manage a full sales cycle independently
Experience with CRM systems (Salesforce preferred)
Highly self-motivated with an entrepreneurial, results-driven mindset
Strong understanding of growers’ needs and challenges, particularly in California
Ability to work independently and as part of a team in a fast-paced environment
Must reside in California to effectively conduct regular in-person meetings with growers across the territory

Nice To Haves

Knowledge of agronomic practices (preferred)

Responsibilities

Territory Ownership: Develop and execute a plan to grow your California territory by generating new business opportunities.
Prospecting & Lead Generation: Identify and engage small and medium-sized growers through high-volume, multi-channel outreach (calls, emails, LinkedIn, etc.).
Execute high-volume cold calling and outbound prospecting activity daily to generate new leads and consistently build a robust pipeline.
Pipeline Development: Build and maintain a strong pipeline of qualified opportunities from the ground up.
Sales Pipeline Management: Manage the sales process from initial contact through close, ensuring a consistent and proactive approach to customer engagement.
Account Management: Build and maintain strong, long-term relationships with customers, ensuring customer satisfaction and growth.
Full Sales Cycle Execution: Manage discovery, demos, proposals, and closing with minimal oversight.
Customer Engagement: Meet with growers (including in-field when applicable) to understand operational challenges and deliver tailored solutions.
Market Research & Analysis: Stay informed on market conditions and trends within the agriculture sector to identify new opportunities and challenges.
Reporting & CRM Management: Track and report all sales activities using Salesforce, ensuring accurate documentation of the sales process.
Event Participation: Attend relevant trade shows, conferences, and industry events to generate leads and build the brand within the segment.