Account Executive, WKBW
About The Position
Are you a motivated, competitive sales professional who thrives on winning new business and helping local brands grow? WKBW in Buffalo, NY is looking for a driven Account Executive to build relationships, close deals, and deliver impactful marketing solutions for local advertisers. In this role, you’ll prospect, pitch, and partner with businesses to create results-focused advertising campaigns that reach the right audience at the right time. You’ll sell a powerful mix of broadcast and digital marketing solutions designed to drive awareness, engagement, and revenue. Our offerings include social media advertising on Facebook and Instagram, Streaming Video (CTV/OTT), digital display, email targeting, and broadcast television — giving you a competitive portfolio to win in the marketplace and deliver real ROI for your clients. If you’re goal-oriented, confident in your ability to sell, and excited by the challenge of growing accounts and building long-term client partnerships, this is your opportunity to make an impact and grow your career. WHAT YOU'LL DO: Sell advertising solutions to local and regional businesses and advertising agencies Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects Build and maintain strong client relationships, which may include entertaining prospective and existing clients Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts Perform other duties as assigned
Requirements
- BS/BA in related discipline preferred or equivalent years of experience
- Generally 2+ years of proven sales success preferred
- Experience in strategic account management, broadcast ratings and digital execution preferred
- Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits
- Highly self-motivated and goal focused
- Highly creative and innovative thinker
- Strong influencing, selling and upselling skills
- Effective teamwork and collaboration skills
- Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals
- Exceptional verbal and written communication skills
- Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
- Strong time management and organizational skills
- Proficient with Microsoft Office (Word, Excel and PowerPoint)
- Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)
Responsibilities
- Sell advertising solutions to local and regional businesses and advertising agencies
- Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment
- In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available
- Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers
- Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers
- Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals
- Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due
- Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels
- Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects
- Build and maintain strong client relationships, which may include entertaining prospective and existing clients
- Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts
- Perform other duties as assigned
Benefits
- Uncapped sales commission
- Monthly allowance for mileage and cell phone
- Extensive Scripps Sales Process training
- A career path to grow your professional experiences
- Full medical, dental and vision benefits, as well as certain other health and wellness benefits
- Retirement savings plan with company match
- Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program.
- More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
