Account Executive - North America

Emplifi•Boston, MA

About The Position

Emplifi’s unified customer engagement platform empowers more than 20,000 of the world’s leading brands to revolutionize the digital and social customer experience. With comprehensive and integrated social media marketing, social commerce, and care, combined with unified analytics and AI, Emplifi fuels growth resulting in happy customers, increased product sales, and improved brand loyalty. About the Sales Team Emplifi’s sales team is spread around the globe and helps businesses to scale their digital CX innovations and operations internationally while supporting clients of all sizes. Brand relationships are key to our business but we also work with hundreds of agency and media partners. Our aim is always the same - empower marketers to achieve more, no matter where they are or what industry they’re in. As part of an international team, you will have the opportunity to work with colleagues from Sydney all the way to Sao Paulo, from New York to Singapore and be part of an ever-growing family. You will be supported in your career by a team of professionals dedicated to your development, so that you can grow as a professional and a social media expert advisor. Job Summary The Account Executive ("AE") is a pivotal role within Emplifi’s social sales team. This individual carries an individual quota target and is responsible for driving new business, nurturing existing client relationships, and exploring opportunities for cross-selling and upselling. The Account Executive will have a specific focus on either a geographically-based territory or named account territory, ensuring consistent growth and maximization of revenue.

Requirements

Bachelor's degree in Business, Marketing, Communications, or a related field strongly preferred.
Minimum of 5 years of sales experience, preferably in the digital marketing industry
Proven track record of meeting and exceeding sales quotas
Strong understanding of digital marketing services including e-commerce, social media, content marketing etc
Excellent verbal and written communication skills
Proficient in using CRM tools like Salesforce or HubSpot
Ability to work independently and as part of a team
Strong negotiation and presentation skills

Responsibilities

New Business Development: Prospect and identify new business opportunities within the designated territory or named accounts.
Develop and maintain a robust pipeline of potential clients through networking, research, and referrals.
Present our digital marketing solutions to potential clients, demonstrating how our services can help meet their business objectives.
Account Management: Working closely with the Solution Consultant and the Customer Success Manager, the AE will foster and grow relationships with existing clients.
Understand clients' business goals, challenges, and needs to identify opportunities for additional products and services.
Regularly review client campaigns and provide insights, optimization suggestions, and reports.
Cross-selling and Upselling: Recognize opportunities to offer additional or premium services to current clients.
Collaborate with the customer success organization and solution consultant to identify the next best solutions for existing clients.
Sales Strategy: Develop and execute a comprehensive sales strategy for the assigned territory or named accounts.
Utilize CRM tools to track interactions, sales progress, and client information.
Provide regular feedback to the marketing and product teams about market trends, competition, and customer feedback to inform our offerings and strategies.
Collaboration: Work closely with internal teams such as marketing, product, and customer support to ensure client expectations are met and exceeded.
Attend regular sales meetings to update the team on achievements and challenges and to collaborate on strategies and tactics.
Lead Development Working with the Business Development team, Identify, research, and engage potential leads through various channels including social media, industry events, and outbound strategies.
Qualify leads by assessing their potential needs and fit for our digital marketing solutions.
Pipeline Management: Consistently manage and update the sales pipeline using CRM tools.
Forecast potential sales activities and revenue outcomes.
Evaluate and prioritize leads to ensure efficient time and resource allocation.