Account Executive, Telemundo T33 Sacramento
About The Position
The Account Executive is responsible for partnering with local clients, both on the agency level and direct, to create innovative and unique marketing and advertising solutions that target a client's demographics and products/services. The Account Executive role is a sales role focused on delivering quarterly results and meeting individual/team budget requirements. Own, manage, and develop relationships with clients, agencies and advertisers through day-day interaction Demonstrate a commitment to consultative sales in services of client goals and revenue attainment Work at the national level with clients ranging in sizes (e.g., large holding companies, medium & small regional advertising, and regional clients) Generate and increase revenue from an established account list to meet and exceed quarterly & annual revenue goals Embrace, understand, target, pitch and secure integrated marketing, and non-linear platforms to meet revenue goals Create customized solutions for clients that will demonstrate the power of the NBCUniversal Local, NBC & Telemundo Stations Group and NBC Regional Sports Networks. Ascertain and market to previously untapped, emerging and traditional brands and businesses to drive revenue through negotiating and selling the value and benefit of TV, OTT/CTV, digital, out-of-home and all other multi-marketing platforms Develop growth revenue by focusing on “conversion” targets from competitive media including radio, print, digital, out of home, cable, events, etc. Organize management of a business opportunity pipeline and sharp revenue forecasting Properly manage multi-market role volume and engage key stakeholders appropriately Effectively present sales proposal and sales pitches to internal and external clients
Requirements
- BS/BA degree or equivalent experience
- Minimum 5 years of experience in media sales and/or marketing roles with a successful track record of generating increased sales
- Knowledge of media research and measurement products
- Proven success selling non-linear AD solutions including OTT/CTV
- Must be willing and able to work a flexible schedule and be available some evening hours as needed for client events
- Excellent computer skills with MS programs: Excel, PPT, Word and ability to create innovative presentation decks with expertise
- Must be 18 years or greater
- Must have unrestricted work authorization to work in United States
- Must have a valid driver’s license and reliable transportation to and from client meetings
- Must be willing to work at the Fresno station
- Must accept Solutions, NBCUniversal’s Dispute Resolution Program
Nice To Haves
- Agency, television, production, creative marketing and/or other brand entertainment experience is preferred
- Bi-lingual Spanish/English preferred
- Solutions-oriented thinker with the ability to quickly understand and assess opportunities and/or problems and be able to respond with creative ideas and solutions
- Strong communication and presentation skills, both oral and written
- Adept at prospecting, generating proposals and closing the sale
- Perceptive, insightful and intuitive abilities
- Ability to creatively analyze and react to a variety of sales challenges
- Ability to multi-task while staying organized and focused
- Broad based knowledge of traditional and emerging media platforms
- Innovative approach to a changing marketplace
- Enthusiastic and positive team player within the organization
- Competitive with a desire to win
- Self-starter and motivator who can thrive in both corporate and start-up environments
Responsibilities
- Own, manage, and develop relationships with clients, agencies and advertisers through day-day interaction
- Demonstrate a commitment to consultative sales in services of client goals and revenue attainment
- Work at the national level with clients ranging in sizes (e.g., large holding companies, medium & small regional advertising, and regional clients)
- Generate and increase revenue from an established account list to meet and exceed quarterly & annual revenue goals
- Embrace, understand, target, pitch and secure integrated marketing, and non-linear platforms to meet revenue goals
- Create customized solutions for clients that will demonstrate the power of the NBCUniversal Local, NBC & Telemundo Stations Group and NBC Regional Sports Networks.
- Ascertain and market to previously untapped, emerging and traditional brands and businesses to drive revenue through negotiating and selling the value and benefit of TV, OTT/CTV, digital, out-of-home and all other multi-marketing platforms
- Develop growth revenue by focusing on “conversion” targets from competitive media including radio, print, digital, out of home, cable, events, etc.
- Organize management of a business opportunity pipeline and sharp revenue forecasting
- Properly manage multi-market role volume and engage key stakeholders appropriately
- Effectively present sales proposal and sales pitches to internal and external clients
Benefits
- This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
