Account Executive - New Customer Acquisition, Non Grocery

Upshop•Miami, FL

19h

About The Position

As an Account Executive focused on New Logo Acquisition for Non-Grocery Food Retailers, you will join Upshop’s Growth team with a singular mission: expanding Upshop into new food retail and foodservice segments. This role is dedicated to winning new customers across markets such as bakeries, central kitchens, butchers, commissaries, prepared-food operators, and specialty food retailers. You will be responsible for building Upshop’s footprint in these segments from the ground up—identifying high-value prospects, educating operators on modern production and inventory optimization, and positioning Upshop as a strategic partner in their growth and efficiency initiatives. This is a true hunter role requiring a consultative sales approach, strong discovery skills, and an entrepreneurial mindset.

Requirements

Proven experience in B2B SaaS sales, ideally within retail technology, foodservice technology, or operations-focused software
Demonstrated success in new logo acquisition and building pipeline in emerging or under-penetrated markets
Experience selling into food production, fresh operations, or multi-site operators (bakeries, kitchens, specialty food, etc.) is strongly preferred
Strong consultative selling skills with the ability to engage operational and executive stakeholders
Comfortable navigating complex, multi-stakeholder sales cycles
Proficiency with Salesforce CRM and modern sales methodologies
Excellent communication, discovery, and presentation skills
Bachelor’s degree or equivalent experience
Willingness to travel 30–40% to meet with prospects and customers

Responsibilities

Own the full sales cycle from prospecting to close, with a primary focus on new logo acquisition in non-grocery food retail and foodservice segments
Identify, qualify, and engage bakeries, central kitchens, butchers, commissaries, and specialty food operators with complex production and inventory needs
Develop a deep understanding of customer workflows, production challenges, labor constraints, and waste drivers—and connect those needs to Upshop’s platform capabilities
Execute a consultative sales approach, guiding prospects through discovery, solution alignment, and value articulation
Build and manage a healthy pipeline through outbound prospecting, inbound leads, and strategic targeting
Partner cross-functionally with Customer Success, Product, and Implementation teams to ensure smooth handoffs and realistic expectations
Use Salesforce to manage pipeline, forecasting, activity tracking, and reporting
Conduct competitive and market analysis to refine messaging and positioning in emerging food retail segments
Contribute to go-to-market strategy, use-case development, and sales enablement as Upshop expands into new verticals