Account Executive, Digital
About The Position
RALLY is seeking a Digital Account Executive to support the development and execution of digital-first advocacy and communications campaigns across multiple client accounts. Digital Account Executives are core contributors to client work, partnering closely with account leads, strategists, creatives, and external vendors to translate campaign strategy into effective digital execution. This role is well-suited for a digitally fluent communicator who brings strong attention to detail, sound judgment, and a desire to grow within a fast-paced, mission-driven agency. In this role, you will be responsible for supporting digital strategy implementation across social, email, web, and paid channels, contributing to content development, managing digital workflows, and tracking performance to inform ongoing optimization. You will play an active role in day-to-day account support, client coordination, and cross-functional collaboration, while building the skills and experience needed to take on increasing responsibility over time.
Requirements
- 3–5 years of experience in digital communications, marketing, or a related field (agency, campaign, nonprofit, or advocacy experience preferred)
- Strong understanding of core digital tactics, including organic and paid social media, email campaigns, and content development
- Familiarity with platforms such as Meta Ads Manager, Google Ads, LinkedIn, and TikTok
- Experience drafting social media copy, emails, and calls-to-action tailored to specific audiences and campaign goals
- Working knowledge of paid media operations, including ad trafficking, QA, and performance tracking
- Comfortable pulling and interpreting analytics and performance reports from tools such as Google Analytics, Meta, and CRM platforms
- Proficiency with tools such as Google Workspace, Canva or Adobe Express, and project management systems
- Highly organized, detail-oriented, and able to manage multiple tasks and deadlines in a fast-paced environment
- Strong written and verbal communication skills
- Collaborative, proactive, and solutions-oriented, with a growth mindset and eagerness to learn
Nice To Haves
- Experience supporting issue advocacy campaigns or progressive political causes
- Familiarity with influencer or creator partnerships
- Experience assisting with website management or WordPress updates
- Exposure to audience targeting strategy, media planning, or segmentation
Responsibilities
- Support the development and execution of digital campaign strategies across 3–5 client accounts
- Draft and edit social media copy, email content, and other digital assets aligned with campaign messaging and audience goals
- Manage and maintain content calendars across digital platforms, including social, email, and web
- Assist with paid digital advertising execution, including uploading and QAing creative, trafficking ads, optimizing delivery, and tracking performance across platforms
- Collect, analyze, and synthesize digital performance data to support reporting and inform campaign recommendations
- Pull analytics from platforms such as Meta, Google Ads and Analytics, and email/CRM tools, translating insights into clear takeaways for internal teams and clients
- Monitor trends across digital platforms, tools, and issue spaces to ensure client work remains timely, relevant, and effective
- Communicate with clients on day-to-day deliverables, timelines, and asset approvals
- Coordinate with internal teammates and external vendors, including designers, video editors, developers, and media partners
- Collaborate closely with creative, strategy, and account teams to ensure alignment across messaging, design, and execution
- Participate in regular team and client meetings, providing updates, insights, and tactical input
- Support new business efforts by contributing to proposal writing, digital scoping, and research
- Assist with training clients and junior team members on digital tools, platforms, and best practices
- Take initiative to build new skills, expand platform knowledge, and grow responsibility over time
Benefits
- Competitive salary + generous commissions
- Flexible time off policy
- Two months each year of remote work flexibility (July and December)
- Twelve paid holidays, including Juneteenth and Indigenous Peoples’ Day
- One week of paid time off between Christmas and New Year’s Day
- One-month paid sabbatical after seven years at RALLY
- 401(k) plan
- Generous health, dental, and vision benefits
- Transportation and technology stipends
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
