Account Director, Social Media (Beauty)

Praytell

126d • $105,000 - $125,000

About The Position

Praytell is an integrated marketing and creative communications agency made by teams with strategic minds and spirited hearts. We create timely, integrated, headline-worthy campaigns across social, earned, digital and more. And we’ve picked up some pretty cool awards along the way, like PRWeek’s Best Place to Work (8x so far!), Agency of the Year and even a few your mom would recognize, even if she doesn’t fully get what you do for a living. Best of all, we’ve got a team of the smartest, kindest, most curious and supportive humans on the planet. We’re looking for an experienced Account Director who lives and breathes social media - someone who spots trends before they break, builds bold social campaigns and leads integrated work that actually moves the needle. You should be fluent in developing and executing strategic social media and content plans across all digital platforms - always through a social-first lens anchored in earned storytelling and seamlessly connected to PR and influencer strategies. You know how to spark cultural moments that extend reach, drive engagement and fuel virality. You bring deep expertise across organic and paid social, search and emerging digital channels with a proven ability to optimize targeting, content and performance. You are also deeply experienced in community management and in shaping content strategy - guiding creative approaches and content plans that build, engage and grow loyal audiences. You’re as comfortable conducting channel audits and analyzing audience data as you are turning insights into bold, actionable creative. You’ll lead cross-functional teams, mentor mid-level talent and manage budgets, timelines and client relationships with confidence and clarity. You thrive working autonomously and have successfully served as the account lead on large-scale programs - overseeing big budgets and multiple workstreams without missing a beat. The ideal candidate brings 8+ years of social media experience working with both emerging and established brands - ideally in an agency setting and within an IAT. You must be based in New York or Chicago with proven expertise in the beauty category - from product launches to digital strategy and everything in between. If you’re equal parts strategist, storyteller and team leader - and you love building campaigns that cut through the noise - this is the role for you.

Requirements

• 8+ years of social media experience working with both emerging and established brands.
• Experience in an agency setting and within an Integrated Agency Team (IAT).
• Proven expertise in the beauty category, from product launches to digital strategy.
• Fluency in developing and executing strategic social media and content plans across all digital platforms.
• Deep expertise across organic and paid social, search and emerging digital channels.
• Experience in community management and shaping content strategy.
• Ability to conduct channel audits and analyze audience data.
• Experience leading cross-functional teams and managing budgets and timelines.

Nice To Haves

• Experience with influencer engagement and community building.
• Familiarity with tools like Sprinklr, Sprout Social, and Meltwater.

Responsibilities

• Lead with optimism while ensuring recommendations are strategic and achievable.
• Anticipate client needs and market changes, proactively adjusting plans as needed.
• Guide teams with clarity, focusing on outcomes over individual recognition.
• Build trust through transparent communication and consistently deliver strategic value to clients.
• Maintain team morale and client confidence by staying calm and positive in challenging situations.
• Create lasting value for clients by aligning their needs with strategic opportunities and fostering collaboration.
• Oversee campaign budgets and timelines, ensuring that projects are completed efficiently and within budget while maintaining profitability for the agency.
• Proactively identify and resolve bottlenecks across social media, influencer, and PR workstreams to ensure smooth and effective execution of campaigns.
• Mentor mid-level team members by providing constructive feedback, regular performance reviews, and personalized development plans.
• Act as the primary point of contact for social-led accounts, managing high-level client communications.
• Oversee and contribute to the creation of written materials such as status reports, presentations, and campaign recaps.
• Lead key client presentations, confidently communicating strategic vision, campaign performance, and actionable insights.
• Manage timelines, budgets, resourcing, and deliverables across social, influencer, and PR teams.
• Lead internal and client-facing status meetings, driving accountability and delivering meeting notes with clear action items.
• Partner with Creative, Strategy, and Analytics teams to ensure that campaigns are executed flawlessly.
• Partner with brand agency partners on projects with overlapping timelines across multiple channels/disciplines.
• Oversee the creation of monthly content calendars, including strategy, content sourcing, and platform-specific tactics.
• Stay on top of emerging platform trends, community insights, and cultural moments to inform content creation and strategy.
• Recommend and implement strategies to optimize growth and engagement on platforms like Instagram, TikTok, Pinterest, Facebook, and YouTube.
• Identify opportunities to optimize content performance by analyzing campaign data and recommending strategic adjustments.
• Collaborate with Creative teams to develop compelling social content that aligns with campaign goals.
• Review social copy, assets, and content to ensure tone, relevance, and performance potential.
• Oversee the sourcing, selection, and approval of user-generated content (UGC).
• Manage the content publishing process across social platforms using tools like Sprinklr, Sprout Social, Meltwater.
• Lead or support influencer identification, vetting, contracting, briefing, and relationship management.
• Oversee day-to-day community management across social platforms.
• Propose and implement community-building initiatives, including ambassador programs and user engagement strategies.
• Lead the creation of weekly and monthly performance reports that provide actionable insights.
• Analyze organic and paid social content performance, audience engagement metrics, and overall campaign success.
• Keep a regular pulse on social and cultural trends, monitoring platform shifts, consumer behavior and competitor/industry happenings.

Benefits

• Salary: $105,000 - $125,000.
• Comprehensive health care (Medical, Dental, Vision).
• Employee Stock Ownership Plan (ESOP).
• Traditional and Roth 401(k) options with an annual employer contribution.
• Flexible Time Off (FTO), more than a dozen company holidays and mental health days.
• Flexible work locations within the US, remote is a-ok.
• Flex Fridays for focused work.
• Access to Employee Assistance Program (EAP).
• Paid parental leave and fertility support programs.
• Training and team-building programs and activities.
• Company offsite events.
• Employee Resource Groups.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees