Executive Director, Financial Sales
About The Position
Business Insider is hiring an Account Director (Digital Ad Sales) to join our Financial Services vertical to continue building out the client base and deliver custom solutions. Business Insider is for people who are driven, optimistic and always looking forward. Our mission is to inspire action through thought-provoking stories. We tell our audience what they want and need to know to improve their lives and the world with storytelling that is accessible, smart, sometimes unexpected, and always helpful. Our team members embody and uphold Business Insider’s three core values: we are all one team, we are effective, and we get better every day. The Role & Team: We are looking for experienced, client facing, enthusiastic digital media experts with a proven record of building and nurturing client relationships and partnerships. The FINCO Team works with clients and agencies across the financial sector vertical from banks, credit cards, asset managers, insurance, fintech, payments and crypto. As an Account Director, you will be responsible for a national list of both established and new clients. Successful candidates will be creative thinkers who have exceptional interpersonal skills and are capable of creating advertising solutions such as custom, content and data driven digital programs for Financial clients. This role reports directly to the VP of Finance Vertical Sales. Candidates must be willing to travel. This position is based in our New York City HQ with an in-office presence of at least 3 days per week.
Requirements
- A Strong network. You have a strong record of collaborating with Financial clients from advertising clients across the industry.
- Digital media expertise. The role requires a sophisticated understanding of both creative custom packages and data-driven audience programs, and experience and ability to sell these across various geographic areas. A solid understanding of programmatic, both tech and sales sides of the business, is preferred.
- An insatiable curiosity combined with the ability to translate abstract concepts and ideas into actionable marketing solutions is essential.
- Candidates must be creative thinkers and passionate about storytelling, technology, media, and selling.
- Willingness to navigate named accounts, understand marketing strategies, position Insider’s products and ad solutions on their behalf, and close deals. As well as creating custom content solutions all candidates must have at least a cursory knowledge of programmatic ad selling.
Responsibilities
- Serving as an “evangelist” for Business Insider internally and externally; clearly articulating the company’s unique value proposition in the context of a fragmented research marketplace
- Lead high-level relationships with key Financial clients and agencies
- Develop custom client solutions utilizing Insider Inc’s entire suite of products including Branded Content, Display, Video, Programmatic, Podcasts, Data and Live/Virtual Events.
- Create, maintain, and sustain relationships with media agencies, creative agencies, and clients directly while hitting quarterly sales targets.
- Work across multiple client and agency partners, i.e. branded content, video, digital and innovation teams, to deliver successful campaigns
- Coordinate effectively with Marketing, Client Services, Media Planning and Studios Teams to create successful ad campaigns.
- Focus on brand sell, educating and inspiring our Financial clients to use Insider Inc. to enhance their business
- Develop strategic account plans to achieve target revenue goals; hit or exceed these revenue goals
- Develop in-depth knowledge of the digital media industry
- Represent Business Insider at events, entertaining clients and serve as a brand ambassador
- Manage activity using salesforce.com
Benefits
- Flexible PTO, 10 paid holidays, and 16 weeks of parental leave
- Comprehensive medical, dental, and vision insurance plans
- Matched and vested 401k plan
- Access to resources for financial planning guidance, family planning services, mental health reachout and Employee Assistance Programs (EAP)
- Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
251-500 employees
