Account Based Marketing Specialist

Snowflake • Denver, CO

6d • Hybrid

About The Position

Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level.
Snowflake is seeking a motivated Account Based Marketing Specialist to join our Acquisition ABM team. In this role, you'll apply your passion for marketing and data to plan and execute campaigns targeting our Enterprise Acquisition segment. You will gain experience in best-in-class integrated ABM by running strategic 1:few and 1:many campaigns.
As a highly engaged account-based marketer, you will manage a portfolio of impactful, creative, and multi-channel marketing programs that support our pipeline and revenue goals across all stages of the customer lifecycle. You will be a key partner to our sales team, helping them productively target their most important accounts for expansion and constantly optimizing for performance.
To be successful in this role, you should have a strong background in ABM, full-cycle sales, field marketing, field ops, sales ops, rev ops, product marketing, and/or demand generation – including experience in planning, message development, integrated marketing, ROI tracking, and campaign analysis. This role is ideal for a high-achiever with a proven ability to solve problems and develop B2B marketing programs at both a strategic and tactical level.
This role will follow Snowflake’s hybrid 3-day in-office policy and will be based out of our Bay Area, Denver, Atlanta, or New York City offices.

Requirements

• 1+ years of prior ABM experience, or 3+ years of experience in other types of roles listed above
• The ability and passion to think creatively and generate ideas for unique 1:few and 1:many campaigns – including messaging, targeting, and bespoke programs.
• The ability to evolve marketing programs based on performance data analysis, feedback from sales and cross-functional partners, and understanding of our business and nuances of enterprise accounts.
• Familiarity with Salesforce, Adobe Experience Manager, Bombora, DemandBase, Canva, Figma, or equivalent tools
• The ability to be a resourceful self-starter who can work successfully in an ever-changing environment with competing priorities
• Exceptional attention to detail, strong project management, and time-management skills
• Familiarity and/or an interest in exploring and applying AI-driven marketing programs and use cases to enhance ABM effectiveness
• Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Responsibilities

• Collaborate closely with sales, field marketing, solutions product marketing, sales development, and demand generation teams to design and execute high-impact programs, including:
• Crafting tailored messaging by account and target audience to drive new business, accelerate deals, or support cross-sell/upsell initiatives
• Managing targeted advertising, mailers/swag, and contact discovery efforts
• Developing multi-threaded, custom digital landing pages
• Coordinating account-specific research, events, prospecting, and follow-up with cross-functional teams

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed