Account-Based Marketing Manager
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About The Position
Productboard is seeking an Account Based Marketing Manager (ABM) to penetrate and grow strategic and named accounts for the enterprise. Working with cross-functional stakeholders, this marketer will operationalize a scalable, one-to-one and one-to-few, multi-channel marketing motion that results in expanding pipeline and accelerating close rates with Productboard's highest-value target accounts. On a typical day, you will build and execute a modern ABX program that creates personalized buying experiences for Productboard's most strategic customers and prospects. You will partner with marketing, BDR, and sales teams to develop programs and playbooks that drive demand in key accounts; influencing, engaging, and multithreading target audiences and personas. You will own all elements of our ABX programming including: account strategy, goal setting, list management, campaign plans and collateral, program documentation, experimentation, follow-up, and reporting. You will collaborate with stakeholders in operations and growth to stand up program workflows and craft compelling offers, leveraging our tech stack to support personalization. You will conduct account research, both with internal teams (AEs, CSMs, etc.) as well as external data sources, aligning account content strategies to Productboard's use cases, and leveraging the relevant messaging and positioning frameworks. Finally, you will drive pipeline and increase funnel velocity for key accounts; analyze performance and use benchmarking to guide ABM campaign decisioning and optimization opportunities.
