Account-Based Marketing Manager

Rithum Automation • Remote, OR

387d • Remote

About The Position

The Account-Based Marketing (ABM) Manager at Rithum is responsible for leading the ABM strategy to drive targeted pipeline growth and revenue. This role involves close collaboration with sales, demand generation, and product marketing teams to create personalized, multi-channel campaigns aimed at high-value accounts. The ABM Manager will leverage advanced marketing technology to align cross-functional teams and execute campaigns that resonate with the company's Ideal Customer Profiles (ICPs).

Requirements

• 5+ years of experience in B2B marketing, with at least 2+ years in an ABM-focused role.
• Proven success in developing and managing ABM campaigns that drive pipeline and revenue growth.
• Hands-on experience with 6sense (and other ABM technology), Salesforce, and Marketo to support ABM efforts.
• Strong understanding of sales alignment and enablement, with a proven ability to collaborate with cross-functional teams in a high-growth, fast-paced environment.
• Data-driven approach with experience in tracking campaign performance and using insights to drive decision-making.
• Strong project management skills with the ability to prioritize competing initiatives and deliver results on time.

Nice To Haves

• Bachelor's degree in a related field/specialty
• Experience in global B2B SaaS organizations or private equity-backed high-growth environments.
• Familiarity with digital marketing channels, including paid social, SEM, and display advertising.
• Demonstrated ability to manage and optimize a marketing technology stack to support scalable ABM programs.
• Relevant ABM certifications (e.g., Demandbase, 6sense, ITSMA) are a plus.

Responsibilities

• Develop and execute a robust ABM strategy, aligning closely with sales and demand generation teams to drive engagement with target accounts.
• Collaborate with sales, CS, and marketing teams to identify target accounts and create personalized marketing plans.
• Define and track key performance indicators (KPIs) to measure the success of ABM campaigns.
• Manage and allocate budgets effectively for ABM campaigns to ensure efficient use of resources.
• Develop and execute strategies for account expansion, focusing on upsell and cross-sell opportunities within existing high-value accounts.
• Create a feedback loop with sales and CS teams to continuously refine ABM strategies based on learnings and performance data.
• Create and execute tailored campaigns across email, direct mail, digital advertising, events, content marketing, and sales to influence key stakeholders at priority accounts.
• Develop and manage tiered ABM programs, including one-to-one, one-to-few, and one-to-many campaigns.
• Integrate ABM strategies with field marketing or corporate events to drive deeper account engagement.
• Leverage 6sense and collaborate with Sales Enablement to deliver insights to sales teams, including account-level intent signals, behavioral data, and predictive analytics.
• Conduct research and gather insights on target accounts to inform campaign strategies.
• Partner with content marketing to customize assets such as case studies, videos, and whitepapers for specific accounts and personas.
• Create meaningful touchpoints across the buyer journey to educate and engage target accounts supporting marketing funnel and opportunity progression.
• Use tools like Marketo, 6sense, and Salesforce to orchestrate and measure ABM programs, ensuring operational efficiency.
• Partner with demand generation, customer marketing, partner marketing, and product marketing to align messaging and campaigns for consistent execution.
• Work with external agencies or vendors to support ABM program execution when required.
• Monitor ABM campaign performance, analyze account engagement metrics, and use insights to optimize strategies, ensuring a high ROI.
• Report on ABM-specific metrics such as account engagement scores, pipeline influence, and win rates to demonstrate impact.
• Educate internal teams on ABM best practices, technologies, and the impact of campaigns on business objectives.
• Develop and maintain ABM playbooks and frameworks to ensure scalability and consistency in execution.

Benefits

• Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
• A 6% 401(k) match
• Competitive time off package with 20 days of Paid Time Off, 9 paid company holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and a paid volunteer day
• 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
• Accident, critical illness, and hospital indemnity insurance
• Pet insurance
• Legal assistance and identity theft insurance plans
• Life insurance 2x salary
• Access to the Calm app, MoveSpring, and Employee Assistance Program
• Remote work stipend for internet, cell phone, office furniture and supplies
• Culture and team-building activities
• Tuition assistance
• Career development opportunities
• Charitable contribution match up to $250 per year

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 10,001+ employees