Account Based Marketing Manager 3

Hyland Software, Inc.

116d • $100,000 - $125,000

About The Position

The Account Based Marketing Manager 3 is responsible for designing executing and optimizing multi-channel marketing strategies that drive engagement pipeline and revenue from high-value target accounts. This role partners closely with sales customer success product marketing and demand generation teams to deliver personalized account-centric programs aligned to business objectives.

Requirements

• Bachelor's degree or equivalent experience
• Experience in high tech, business to business sales and marketing
• Microsoft Windows and Office proficient
• Strong oral and written communication skills that demonstrate a professional demeanor and the ability to interact with others with discretion and tact
• Strong organizational, multi-tasking, and time management skills
• Strong collaboration skills, applied successfully within team as well as with other areas
• Strong facilitation and project management skills
• Strong interpersonal skills; able to maintain solid rapport with team members as well as maintain professionalism with those outside of department
• Strong critical thinking and problem solving skills
• Strong ability to use original thinking to translate goals into the implementation of new ideas and design solutions
• Self-motivated with the ability to manage projects to completion with some oversight
• Able to thrive in a fast-paced, deadline driven environment
• Strong attention to detail
• Demonstrated ability to influence, motivate and mobilize team members and business partners
• Strong ability to handle sensitive information with discretion and tact
• Strong ability to establish rapport and gain the trust of others; effective at gaining consensus
• Strong ability to work independently and in a team environment
• Strong business and technology acumen
• Strong customer service orientation
• Passionate, competitive and intellectually curious
• Driven to learn and stay current professionally
• Sharp, fast learner with technology curiosity and aptitude

Responsibilities

• Understand and analyze the account portfolio, including how to prioritize and group accounts according to opportunity, buyer need, persona, industry, buying cycle stage and propensity to buy
• Analyze offer creation and determine the optimal tactic mix for named accounts
• Collaborate with functions in sales and marketing to define and establish workflows, including campaign personalization and execution, and lead hand-offs
• Assist with identifying insight into named accounts from internal and external sources to drive relevance and timely execution
• Develop and execute programs on behalf of sales, and assist in training on how to execute specific program elements on their own
• Assist content teams with campaign customization according to analysis of buyer need
• Work with digital team to conduct account based testing of messaging to improve response and conversion rates
• Partner with marketing operations to establish, forecast and report against key success metrics
• Assist with budget allocation
• Mentor, coach, train and provide feedback to other team members; may provide feedback to leadership on technical abilities of team
• Comply with all corporate and departmental privacy and data security policies and practices, including but not limited to, Hyland’s Information Systems Security Policy

Benefits

• 401(k) Retirement Savings
• Flexible Schedule
• Paid Time Off
• Medical, Dental, Vision
• Volunteer Paid Time Off
• Wellness Reimbursement
• Paid Parental Leave
• Sabbatical Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree