Account Based Marketing Coordinator

Global Relay • New York, NY

5d • $55,000 - $70,000

About The Position

We are seeking a detail-oriented and proactive Account-Based Marketing (ABM) Coordinator to join our Digital Marketing & Demand Generation team. In this role, you will support the development and execution of targeted ABM strategies designed to engage key accounts and drive pipeline growth. You will collaborate closely with Sales, Marketing, and Creative teams to deliver personalized campaigns, analyze performance data, and help optimize marketing initiatives across multiple channels.

Requirements

• Bachelor’s degree in business analytics, marketing, or other quantitative discipline
• Strong analytical skills with attention to detail
• Excellent written and verbal communication skills
• Highly organized with the ability to manage multiple priorities
• Collaborative mindset with a proactive, team-oriented approach
• Ability to translate complex data into clear, actionable insights
• Proficiency in Microsoft Office, particularly Excel and PowerPoint

Nice To Haves

• Experience or familiarity with tools such as Salesforce, Demandbase, ZoomInfo, WordPress, Wrike, or similar platforms (preferred)
• Exposure to B2B marketing, demand generation, or account-based marketing strategies (preferred)

Responsibilities

• Support the planning and execution of ABM campaigns across digital channels
• Coordinate with internal teams (Digital, Content, Design, Brand, Product Marketing) to develop targeted assets and messaging
• Assist in the delivery of personalized marketing programs for key accounts
• Monitor and analyze campaign performance, providing actionable insights and recommendations
• Track engagement metrics and contribute to ongoing optimization efforts
• Build reports and presentations to communicate results to stakeholders
• Conduct account and industry research to inform ABM strategies
• Help identify target accounts and key decision-makers
• Support the development of 1:1, 1: few, and 1: many ABM initiatives
• Partner with Sales teams to align marketing efforts with account strategies
• Coordinate meetings, prepare materials, and capture notes from discovery sessions
• Support ongoing communication and feedback loops between Sales and Marketing
• Assist in proofreading and quality-checking marketing materials
• Ensure all deliverables align with brand guidelines and campaign objectives
• Utilize marketing technologies such as CRM, analytics, and ABM platforms to support campaigns
• Continuously build knowledge of ABM best practices and emerging tools

Benefits

• competitive compensation and benefits
• comprehensive health benefits program, including extended health coverage and short-term / long-term disability insurance
• annual allotted vacation days, which increase based on tenure
• paid sick days
• maternity/parental leave enhanced program
• commuter benefits
• corporate bonuses
• 401(k)-retirement plan with company contribution matching
• subsidized meal program

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 501-1,000 employees