Account Based Marketing Campaign Manager

Intercom Agency

324d • $124,875 - $145,125 • Remote

About The Position

Intercom is on a mission to help our customers provide incredible customer experiences online. We enable businesses to provide instant and exceptional service to their customers while maximizing the productivity, efficiency and performance of their support teams—all through our single seamless platform. Intercom is leading the market in AI customer service with Fin by Intercom, the most powerful AI customer service agent available, and Helpdesk by Intercom, a fully featured AI enhanced helpdesk for human support. Today, more than 25,000 businesses use Intercom's platform to send millions of messages to millions of customers each month. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers. Join us to help define and lead the AI revolution for customer service.

Requirements

• 3+ years of B2B marketing experience with focus on outbound ABM campaigns (1:Many, 1:Few, 1:1)
• Proven experience managing complex, multi-channel marketing campaigns
• Hands-on expertise with marketing automation tools (e.g., Marketo), Outbound platforms (e.g., 6Sense, LinkedIn Sales Navigator, Demandbase), CRM systems (e.g., Salesforce), Mutiny, Vidu, Conversica etc.
• Strong analytical skills with the ability to interpret data and use insights to optimize campaigns
• Deep understanding of B2B marketing principles and outbound marketing and sale strategies

Responsibilities

• Develop comprehensive ABM strategies aligned with Intercom's growth objectives
• Design and implement personalized marketing approaches for key audiences
• Partner with cross-functional teams to ensure coordinated campaign execution
• Orchestrate multi-channel outbound ABM campaigns across email, paid media, paid social, direct mail, events, and more
• Implement segmentation and personalization strategies
• Manage campaign platforms including Marketo, 6sense, Outreach, and Conversica
• Create and maintain ABM campaign content repositories and assets
• Set up and manage marketing automation workflows
• Build personalized landing pages and demos using Mutiny and Vidu
• Ensure proper data flow between marketing tactics and Salesforce
• Execute A/B testing to optimize campaign performance
• Track campaign metrics including engagement rates, conversion rates, and ROI
• Provide regular reporting on ABM program performance
• Optimize campaigns based on data insights and industry trends
• Manage audience specific analytics

Benefits

• Competitive salary and meaningful equity
• Comprehensive medical, dental, and vision coverage
• Regular compensation reviews - great work is rewarded!
• Flexible paid time off policy
• Paid Parental Leave Program
• 401k plan & match
• In-office bicycle storage
• Fun events for Intercomrades, friends, and family!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Telecommunications