Access Marketing Lead

Takeda•Boston, MA

2d•Hybrid

About The Position

As a member of Takeda Oncology, your work will contribute to our bold, inspiring vision: We aspire to cure cancer. Here, you'll build a career grounded in purpose and be empowered to deliver your best. As the Access Marketing Lead, you will lead Patient Value & Access (PVA) strategic and tactical planning for a successful upcoming launch delivering optimal patient access and reimbursement while managing gross-to-nets to maximize asset value. You will coordinate and align PVA functions and workstreams to ensure launch readiness, integrated strategic and tactical planning, and impactful execution to achieve brand objectives and KPIs. You will also collaborate across the US and Global Oncology BU including Marketing, Sales, HEOR, Global Value and Access, and Medical reinforcing a OneOncology Takeda approach. How you will contribute: You will ensure deep Oncology ecosystem insights, understanding, and customer potential barriers and drive value demonstration to support patient access across key stakeholders including Payers, Strategic Accounts, and GPOs along with other critical intermediaries and influencers (e.g., NCCN, etc) Develop robust launch tactical resources and tools (personal and non-personal) that support the field organizations, including pull-through and patient support, to realize and measure launch goals, objectives and KPIs Lead development and alignment of an integrated PVA launch strategy, tactical plan, and budget/resource management together with the Integrated Brand team; represent PVA in brand, global, and cross-functional activities ensuring tight communication with PVA leadership, alignment of strategy and execution plans, and identify opportunities for synergies. Responsible to develop a focused and impactful plan to generate optimal coding, coverage, and reimbursement for upcoming launch across Payers and Oncology stakeholders including GPOs and strategic accounts, as well as other entities (e.g., VA/DoD, potential ICER risk management/preparation, etc. Generate deep, actionable, and impactful market and customer insights through leading market research and analytics exercises to ensure critical understanding of drivers/barriers and opportunities/threats Support and contribute to launch sales and GtN forecast, build bottoms up coverage forecast, and partner with PVA teams on contracting strategy and scenario planning for GPO and Payers (across segments and channels) Develop impactful tools, resources, and materials for clarity on coding, support coverage and value demonstration (e.g., PIE, Payer and Strategic Account Value Proposition), and reimbursement with focus on field teams includes sales support and pull-through Partner to identify and develop critical capabilities needed for a successful launch as the Oncology market continues to be dynamic with shift in needs to ensure success Support reach to PVA customers by partnering with field teams leads to develop innovative and creative ways reach access to decision-makers, stakeholders, and influencers (e.g., non-personal and digital programing) Accountable for robust project management keeping PVA team on cadence with brand timelines, set clear timelines and milestones for PVA, and manage budget/resources in concert with the PVA leadership team. Identify additional and emerging opportunities and levers to drive access and mitigate threats, challenges and hurdles to patients receiving access to therapy.

Requirements

Bachelor’s degree in a related field required; Advanced degree preferred (MBA/MPH/PharmD/PhD)
9+ years of pharmaceutical industry experience required with a strong track record of success including launch experience in complex and competitive therapeutic areas (i.e., multiple MOAs, unique patient journey, generics/biosimilars, shifting market dynamics)
7+ years of experience in US access strategy, analytics, payer marketing, and/or consulting related experience with both Pharmacy and Medical benefit products in managed classes required
Oncology/Hematology market access launch experience required
Strong understanding of the US healthcare system, policy influence/impact, and flow of product, dollar, and decision-making across key stakeholders preferred
Strong knowledge of US access market dynamics and how managed care organizations (i.e., PBMs, National and Regional Payers, IDNs etc) make decisions across commercial & public channels
Ability to lead across functions and engage with senior Oncology BU leadership with robust verbal and written communication skills
Demonstrated ability to collaborate and partner with commercial and medical colleagues reinforcing a OneOncology Takeda
Exemplify Takeda’s core values – Integrity, Fairness, Honesty, Perseverance

Responsibilities

Ensure deep Oncology ecosystem insights, understanding, and customer potential barriers and drive value demonstration to support patient access across key stakeholders including Payers, Strategic Accounts, and GPOs along with other critical intermediaries and influencers (e.g., NCCN, etc)
Develop robust launch tactical resources and tools (personal and non-personal) that support the field organizations, including pull-through and patient support, to realize and measure launch goals, objectives and KPIs
Lead development and alignment of an integrated PVA launch strategy, tactical plan, and budget/resource management together with the Integrated Brand team; represent PVA in brand, global, and cross-functional activities ensuring tight communication with PVA leadership, alignment of strategy and execution plans, and identify opportunities for synergies.
Responsible to develop a focused and impactful plan to generate optimal coding, coverage, and reimbursement for upcoming launch across Payers and Oncology stakeholders including GPOs and strategic accounts, as well as other entities (e.g., VA/DoD, potential ICER risk management/preparation, etc.
Generate deep, actionable, and impactful market and customer insights through leading market research and analytics exercises to ensure critical understanding of drivers/barriers and opportunities/threats
Support and contribute to launch sales and GtN forecast, build bottoms up coverage forecast, and partner with PVA teams on contracting strategy and scenario planning for GPO and Payers (across segments and channels)
Develop impactful tools, resources, and materials for clarity on coding, support coverage and value demonstration (e.g., PIE, Payer and Strategic Account Value Proposition), and reimbursement with focus on field teams includes sales support and pull-through
Partner to identify and develop critical capabilities needed for a successful launch as the Oncology market continues to be dynamic with shift in needs to ensure success
Support reach to PVA customers by partnering with field teams leads to develop innovative and creative ways reach access to decision-makers, stakeholders, and influencers (e.g., non-personal and digital programing)
Accountable for robust project management keeping PVA team on cadence with brand timelines, set clear timelines and milestones for PVA, and manage budget/resources in concert with the PVA leadership team.
Identify additional and emerging opportunities and levers to drive access and mitigate threats, challenges and hurdles to patients receiving access to therapy.

Benefits

U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others.
U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.

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