Abrysvo Sr. Director Consumer Lead (OA/Maternal)

Pfizer • Collegeville, PA

9d • Hybrid

About The Position

Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other – you can help prevent sickness and disease. This is at the heart of what drives us every day and brings us great #Joy. It’s an exciting time to be in US Vaccines, with one of the strongest pipelines in the industry and with multiple product launches. The Abrysvo Maternal Consumer Lead is a leadership role in the consumer vaccines franchise Consumer Business Lead for both OA & Maternal Abrysvo Businesses, partnering closely with the Asset leaders and other channel leads on the business, and quarterbacking/partnering to develop the right consumer strategies to meet business needs. Responsible for the insights, strategies, and branded campaigns in support of both businesses, partnering with vaccines colleagues & CMO/Pfizer brand where aligned to execute and optimize The role will require the ability to identify and understand complex drivers of consumer behavior across many broad dimensions, develop meaningful insights, and create compelling strategies to influence consumer behavior against audiences that have a high propensity to vaccinate. The ideal candidate will have high learning agility and demonstrated prior success in leading key marketing and strategic initiatives. The candidate will join a team that operates in an environment that embraces and encourages innovative ideas and creates a culture of collaboration and teamwork. Workload includes: Ensure business needs & consumer insights are well represented in all portfolio work & ensure indication specific executions are aligned to Asset priorities Senior leader in partnership with RC, senior internal stakeholders, and CMO Scenario planning with product team on competitive dynamics/indication priorities Budget/resource allocation management Media partnership, including prioritization of budget between channels & buy up/cut back decisions in partnership with media Leadership in measurement and optimization strategies from first portfolio season to advance within 2026 framework

Requirements

• Bachelor's and 12+ years of experience, OR Master's and 10+ years of experience
• Experience in consumer marketing strategy; digital as well as more traditional communication channel tactics
• Documented ability to effectively engage with stakeholders to drive behavior change
• Proven market development, customer experience, and segmentation experience
• Strong business acumen including demonstrated strategic marketing and analytical thinking skills
• Strong project management, coordination skills across large groups of cross-functional teams
• Demonstrated ability to ideate on a strategy and then pull that through into successful execution
• An absolute commitment to adherence to all applicable compliance rules and regulations
• Breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact
• This position requires permanent work authorization in the United States.

Nice To Haves

• Advanced degree
• 10+ years of consumer marketing experience preferred
• Prior Vaccines experience helpful, but not required
• Champion innovation, seek learnings from other brands and other industries to innovate and enhance plans
• Fosters a culture of collaboration and teamwork
• Demonstrated ability to work effectively in a cross-functional team and lead colleagues outside of a direct reporting relationship through influence and persuasion.
• Comfort with ambiguity, and complex “white space” environments
• Agile mindset: Track record of pushing boundaries and not accepting status quo, finding ways to deliver in the face of accelerated deadlines
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Responsibilities

• Develop the overall vaccines strategies for consumer segments to strengthen and broaden appropriate vaccination
• Co-manage the consumer portfolio media plan with responsibility for investment and/or re-distribution recommendations (if necessary)
• Lead the execution of organizational plans to meet critical business planning deliverables including annual operating plan and annual indication-specific and portfolio consumer tactics
• Exhibit a high performance, values driven approach to develop strategies, identify opportunities, and manage key issues to achieve revenue objectives
• Actively contributes to overall strategy for the brand portfolio, development of the team and accountability for the culture and environment
• Work closely with CMO on unbranded assets, ensuring clarity on brief process and alignment of ways of working
• Coach/player model with colleagues that will need mentorship and synchronization but not official reporting responsibility.
• Responsible for the management the budget to optimize resource allocation in support of portfolio & brand objectives
• Candidate will be a model of Pfizer values and create an environment with clear accountabilities, and recognizing and rewarding performance
• Partner with Pfizer IIS team to ensure that all consumer tactics are measurable to drive future channel investment decisions and continuous improvement of consumer assets
• Collaborate and align with marketing team counterparts and cross-functional team members to ensure the plans work in synergy to deliver business objectives
• Develop and maintain key partnerships in alignment with Pfizer Corporate Affairs colleagues as appropriate
• Conduct all responsibilities in accordance with Company policies, with a strong adherence to our Values including compliance

Benefits

• participation in Pfizer’s Global Performance Plan with a bonus target of 22.5% of the base salary and eligibility to participate in our share based long term incentive program
• a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Director