ABM Campaign Manager

Cato Networks • Chicago, IL

8d

About The Position

We’re looking for a data-driven ABM Campaign Manager to own and scale paid media programs that target and influence decision-makers in our top strategic accounts, Regional ABM and G2000 / 500. In this role, you will build highly personalized PPC campaigns, activate intent data, and partner closely with our ABM team to drive engagement, awareness, and pipeline progression within priority accounts. This role is ideal for someone who combines deep PPC expertise with a strong understanding of B2B buying cycles and account-level marketing.

Requirements

• 3–6 years of PPC or paid media experience, ideally in B2B or enterprise SaaS.
• Proven experience running account-based paid media campaigns.
• Strong understanding of ABM metrics: reach, engagement, progression , buying committee penetration.
• Expertise with LinkedIn Ads, Google Ads, programmatic platforms, and ABM tools ( Demandbase , 6sense, Terminus, etc.).
• Ability to build campaigns for specific accounts , not just broad persona segments.
• Strong understanding of B2B buying journeys, ICPs, and buyer committees.
• Analytical skills with experience building dashboards and reporting on account-level performance.
• Excellent project management and cross-functional communication skills.
• Data-driven mindset with a habit of testing, optimizing , and iterating.

Nice To Haves

• Experience working with SDR/BDR teams on coordinated ABM plays.
• Ability to guide or create PPC ad creative (copy + visual).
• Knowledge of intent-based activation and buyer-stage scoring.

Responsibilities

• Develop and execute PPC strategies for Tier 1–3 target accounts. (1:1, 1:few , 1: many)
• Build audience targeting using ICP, persona, intent signals, and buying-stage data.
• Run ABM-focused paid campaigns across LinkedIn, Influ2, programmatic/display, paid social, and search.
• Launch personalized, intent-driven ads using platforms such as TechTarget, Dreamdata , or Demandbase .
• Drive retargeting and remarketing programs to increase account engagement.
• Collaborate with Content, Creative, SDR, and Field/GEO teams on cohesive account plays.
• Measure and optimize account-level performance, reach, and engagement across paid channels.
• Build dashboards and reporting for ABM paid media impact and pipeline influence.
• Propose new paid media plays, experiments, and audience strategies.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees