3D Experience Group Manager

General Motors

2d•Hybrid

About The Position

3D Experience Group Manager The 3D Experience Group resides in Vehicle OS under Human Interface Design; this is where GM’s UX brand storytelling becomes real inside the digital cabin. 3D design has become essential to modern automotive UX. It brings realism, physicality, and spatial logic to screens, creating an emotional link between the vehicle and the digital experience. The 3D Experience Group ensures GM’s digital experiences maintain a premium level of fidelity, brand alignment, and visual clarity across models, software generations, and surfaces. This role shapes the spatial identity of GM’s digital cabins through their displays. The right leader will bring vision, technical literacy, and a deep appreciation for lighting, materiality, and realism. As the 3D Experience Group Manager, you’ll lead the team responsible for high-end rendering, digital vehicle and environment representation, asset creation workflows, and 3D art direction. Your group will establish spatial principles, rendering standards, and brand-aligned 3D approaches that support product teams, identity storytelling, and leadership presentations. You’ll collaborate closely with data prep, vehicle studios, motion, and sound to ensure every 3D moment feels integrated and intentional. Culturally, this team operates like a high-end visualization studio inside a product org; craft-obsessed, curious, and collaborative. Designers here blend artistry and technical depth, moving between concept and production with confidence. We look for leaders who value detail and realism, who can articulate a clear 3D philosophy, and who know how to build systems that scale across large UX portfolios. This is not a maintenance or marketing role; it’s a leadership position shaping how GM’s brands express themselves in every interaction a driver sees and feels. The right leader will understand this is a long-term responsibility with a lasting impact on GM’s future.

Requirements

10+ years of professional experience in 3D Design and or UX Design
A portfolio of work that showcases your ability to tell stories through your 3D craft. You must be able to create in addition to leading the team, lead by example.
Self-starter with strong autonomy. You’re comfortable identifying problem areas, tackling them independently, and sharing your findings. You create clarity rather than waiting for it to be provided.
Deep understanding of human interface design best practices. You can iterate quickly, form a clear design point of view, and navigate cross-functional feedback.
You can sell 3D, you can craft a narrative, you are highly descriptive to communicate and convey why one 3D execution works over another. You are willed to champion a design and can back it up with clear discernible examples, not opinions.
Strong design sensibility, passion for brand, love for cars. You love the process of design but understand the best brand and UX results utilize restraint and balance.
High comfort level with technical complexity. You pick up new terminology quickly and have experience working with engineers, product managers, and other partners to understand requirements and functionality.

Nice To Haves

3+ years of professional experience as a people leader of a team
Examples of global 3D executions and how and why they differ
3D systems, principles and rules established and launched as guidelines
Experience designing content for non-traditional interfaces (e.g., automotive, voice, or wearable devices)

Responsibilities

Build and Curate the 3D Team Scale, onboard, mentor and grow this team into a trusted team of experts instilling repeatable, achievable and successful practices.
3D Design You bring vehicles, environments and digital objects to life with physical plausibility, artist ingenuity and brand authenticity.
UX 3D Strategy Articulate, Craft and own the UX 3D strategy side by side with your team.
3D Design + Art Direction Brand-aligned 3D styling and visuals.
High-End Realistic Rendering Vehicles, environments, materials, lighting, atmospheric visuals.
Asset Creation Liaison Work directly with data prep, vehicle studios, and engineering to ensure accuracy and quality of 3D assets.
Design and Delivery Quality Work directly with UX, software, and product teams to ensure functional understanding, design execution, technical implementation and roadmap implications.
3D Guidelines Lighting models, rendering targets, spatial logic, material behavior.
3D Principles Foundational approaches for brand expression in 3D.
3D Asset Library Reusable vehicle and environment assets for product UX, presentations, and vision work.
Support for Video Creation Realistic 3D shots, camera moves, lighting, environments, and rendered UI sequences.