2026 Intern – B2B Digital & Web Marketing Optimization Analyst

Adobe • San Jose, CA

5d • $25 - $30

About The Position

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity Adobe’s Global Enterprise Digital team brings together brand, demand, data, and experience to ensure Adobe’s paid and owned channels work in concert to deliver relevant, high-impact, and measurable experiences for B2B buyers. As a B2B Digital and Web Marketing Optimization Analyst Intern, you will support one of the most critical challenges in modern B2B marketing: transforming high-value traffic to business.adobe.com into meaningful engagement, learning, and pipeline impact, particularly as buyers increasingly arrive through paid media, events, and AI-driven discovery paths. This role offers a unique opportunity to move beyond performance analysis and contribute to building Adobe’s web optimization and experimentation engine. You will collaborate closely with web, digital strategy, paid media, analytics, campaign, and content teams to assess web maturity, identify UX and conversion opportunities, support experimentation efforts, and capture insights that help Adobe Enterprise continuously evolve its digital experiences at scale. You will gain hands-on experience with Adobe’s marketing technology ecosystem, including Adobe Analytics, Adobe Target, Adobe Customer Journey Analytics, Adobe Real-Time Customer Data Platform and experimentation tools, while learning how enterprise B2B teams test, optimize, and operationalize insights in real-world environments.

Requirements

• Currently enrolled full time in a Bachelor’s or Master’s degree program in Marketing, Business, Analytics, Data Science, Experience Design, Information Systems, or a related field, with an expected graduation date between December 2026 and June 2027
• Available to participate in a full-time internship between May and September 2026
• 0–2 years of relevant experience through coursework, internships, or academic projects in digital marketing, web analytics, UX, experimentation, or related fields
• Strong analytical skills and comfort working with data, metrics, and performance insights
• Interest in experimentation, optimization, and data-driven decision-making
• Familiarity with web analytics, A/B testing concepts, or UX principles (hands-on experience is a plus)
• Strong attention to detail and ability to manage multiple workstreams
• Clear written and verbal communication skills, including the ability to summarize insights and recommendations
• Ability to work effectively across cross-functional teams
• Experience with tools such as Adobe Analytics, Adobe Target, Excel, PowerPoint, or BI tools is a plus; curiosity and a willingness to learn are essential

Responsibilities

• Partner with Digital and Web teams to support the evolution of a web maturity and experience assessment framework for business.adobe.com, evaluating user experience, content effectiveness, conversion paths, and supporting technology capabilities.
• Contribute to projects focused on optimizing on-site experiences for traffic referred from paid channels (display, social, search, sponsorships), with the goal of improving engagement, relevance, and journey progression.
• Support the development and management of a centralized testing and optimization roadmap (core focus), including multiple types of experiments such as: A/B and multivariate testing, Messaging and value proposition testing, Page layout and information hierarchy testing, CTA, form, and conversion flow testing, and Personalization and audience-based experience testing
• Assist with test design, including hypothesis development, success metrics, and test plans; monitor in-flight tests; and help analyze results to surface insights and recommendations.
• Help build and maintain a structured test library to document experiments, outcomes, and learnings, enabling knowledge sharing and continuous improvement across teams.
• Support the creation of optimization readouts, proposals, and leadership updates to align stakeholders on insights, tradeoffs, and recommended actions.
• Collaborate cross-functionally with web strategy, digital & paid media, analytics, campaign, and UX partners to ensure insights and optimizations are actionable and scalable.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern