Event Marketing Manager Certifications

Explore the top Event Marketing Manager certifications that are important to a successful career.

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Getting Certified as a Event Marketing Manager

In the bustling arena of event marketing, where every detail counts and the competition is fierce, certifications serve as a beacon of expertise and commitment for Event Marketing Managers. These credentials are more than just accolades; they are a testament to a professional's dedication to mastering the art of creating memorable events that resonate with audiences and deliver tangible business results.

This guide offers a comprehensive look at the certifications that can elevate your career in event marketing, providing you with the insights to choose the path that best aligns with your professional goals and the evolving needs of the industry. Whether you are just stepping into the world of event marketing or seeking to refine your skills, the right certification can be a powerful catalyst for growth and recognition in this dynamic field.

Top Event Marketing Manager Certifications

Certified Meeting Professional (CMP)
Events Industry Council
Digital Event Strategist (DES) Certification
Professional Convention Management Association (PCMA)
Certified Trade Show Marketer (CTSM)
Exhibitor Media Group
Certified Special Events Professional (CSEP)
International Live Events Association (ILEA)
Certified Professional in Catering and Events (CPCE)
National Association for Catering and Events (NACE)
Certified Event Planning Specialist (CEPS)
National Career Certification Board (NCCB)
Certified Exhibition Manager (CEM)
International Association of Exhibitions and Events (IAEE)
Certified Festival & Event Executive (CFEE)
International Festivals & Events Association (IFEA)
Sustainable Event Professional Certificate (SEPC)
Events Industry Council
Certified Event Designer (CED)
Event Design Collective

Best Event Marketing Manager Certifications

Certified Meeting Professional (CMP)

Certification Provider
Events Industry Council
Best For
Meeting and Event Planners, Conference Managers, Event Coordinators, Corporate Meeting Specialists, Association Meeting Professionals, Event Project Managers
Description
The Certified Meeting Professional (CMP) certification, offered by the Events Industry Council, is a prestigious credential that recognizes expertise in meeting management and event planning. Aimed at elevating professional standards, this certification requires candidates to demonstrate comprehensive knowledge of meeting logistics, risk management, budgeting, and vendor relations. Obtaining the CMP signifies a commitment to the industry and a mastery of the skills necessary to execute successful, impactful meetings and events.
Includes Certification
Yes
Time to Complete
Price
$450
Prerequisites
  • A minimum of 36 months of full-time work experience in the meetings industry.
  • Completion of 25 clock hours of continuing education in meeting management, which must have been completed in the last five years.
  • A completed application that includes the candidate's professional experience and education.
  • Agreement to abide by the Events Industry Council's Principles of Professional Conduct and Ethics.
  • Passing score on the CMP examination, which assesses knowledge across various domains of meeting management.
  • Payment of the application and examination fees.

    • Digital Event Strategist (DES) Certification

    Certification Provider
    Professional Convention Management Association (PCMA)
    Best For
    Event Planners, Meeting Coordinators, Marketing Managers, Corporate Event Managers, Conference Producers, Virtual Event Producers
    Description
    The Digital Event Strategist (DES) Certification, offered by the Professional Convention Management Association (PCMA), equips professionals with the skills to effectively plan, produce, and measure digital events. This program focuses on the latest event technologies, digital marketing strategies, and ways to engage virtual audiences. Through coursework and a final exam, candidates learn to navigate the complexities of digital event design, delivery, and analytics, ensuring they can lead in the evolving landscape of event management.
    Includes Certification
    Yes
    Time to Complete
    16 hours
    Price
    Prerequisites
  • A minimum of three years of professional experience in the events industry or a related field
  • Completion of the DES online course modules
  • Passing the DES final examination
  • Payment of the DES certification fee
  • Agreement to adhere to the PCMA Code of Ethics
  • Commitment to earning a specified number of continuing education credits every two years to maintain certification

    • Certified Trade Show Marketer (CTSM)

    Certification Provider
    Exhibitor Media Group
    Best For
    Trade Show Manager, Event Marketing Specialist, Corporate Event Planner, Marketing Manager with event focus, Exhibit Coordinator, Brand Marketing Professional with trade show experience
    Description
    The Certified Trade Show Marketer (CTSM) credential, offered by Exhibitor Media Group, is a prestigious professional certification tailored for trade show and event marketing specialists. This program emphasizes the mastery of skills necessary to effectively manage and execute trade shows and corporate events. Participants undergo rigorous coursework and a final portfolio presentation, ensuring they are equipped with advanced knowledge in trade show marketing, strategic planning, and best practices to maximize event impact and ROI.
    Includes Certification
    Yes
    Time to Complete
    Price
    Prerequisites
  • Completion of the CTSM Program's required coursework, which includes a series of core courses and electives.
  • Three or more years of professional experience in trade show marketing or event management.
  • Submission of a professional portfolio that demonstrates practical application of trade show marketing expertise.
  • Passing a comprehensive final exam that covers the core competencies of trade show and event marketing.
  • Agreement to adhere to the CTSM Code of Ethics and Professional Conduct.
  • Commitment to continuing education through recertification every three years to maintain the CTSM designation.

    • Certified Special Events Professional (CSEP)

    Certification Provider
    International Live Events Association (ILEA)
    Best For
    Event Planners, Event Coordinators, Meeting Managers, Corporate Event Specialists, Wedding Planners, Event Designers with 3+ years experience
    Description
    The Certified Special Events Professional (CSEP) designation, offered by the International Live Events Association (ILEA), is a globally recognized certification for event professionals seeking to demonstrate their expertise and commitment to the industry. This certification focuses on the core competencies of event planning and execution, including creative, technical, and managerial skills. Candidates must pass a rigorous examination that tests their knowledge and proficiency in special events planning, ensuring they are equipped to deliver exceptional event experiences.
    Includes Certification
    Yes
    Time to Complete
    Price
    Prerequisites
  • A minimum of three years of full-time professional employment in the special events industry.
  • Documented proof of professional responsibility in the planning and production of special events, which must include a portfolio of event work.
  • Completion of the CSEP application, which includes written essays that demonstrate the candidate's knowledge and experience in special events.
  • Agreement to adhere to the ILEA Code of Ethics and Professional Conduct.
  • Payment of the application fee and examination fee.
  • Passing the CSEP examination, which covers the five domains of the special events industry: event management, event design, catering management, risk management, and human resources.

    • Certified Professional in Catering and Events (CPCE)

    Certification Provider
    National Association for Catering and Events (NACE)
    Best For
    Catering Manager, Event Planner, Banquet Manager, Wedding Coordinator, Director of Catering and Events, Food and Beverage Manager
    Description
    The Certified Professional in Catering and Events (CPCE) is a prestigious credential offered by the National Association for Catering and Events (NACE) that signifies expertise in the catering and events industry. This certification is designed for professionals seeking to enhance their knowledge and skills in areas such as catering services, event management, sales, and beverage management. Earning the CPCE demonstrates a commitment to the highest standards of professionalism and is recognized as a mark of excellence in the field. Candidates must meet experience requirements and pass a comprehensive exam to become certified.
    Includes Certification
    Yes
    Time to Complete
    Price
    Prerequisites
  • A minimum of three years of full-time professional experience in the catering and events industry.
  • Current employment in the catering and events industry at the time of application.
  • A minimum of 30 hours of continuing education or professional development in the past three years, which can include workshops, seminars, or coursework related to the catering and events industry.
  • Completion of the CPCE application, which includes documenting professional experience and education.
  • Agreement to adhere to the NACE Code of Ethics.
  • Payment of the application and examination fees.

    • Certified Event Planning Specialist (CEPS)

    Certification Provider
    National Career Certification Board (NCCB)
    Best For
    Event Coordinators, Meeting Planners, Wedding Planners, Corporate Event Managers, Special Events Managers, Professionals with 1-2 years of event planning experience
    Description
    The Certified Event Planning Specialist (CEPS) certification, offered by the National Career Certification Board (NCCB), is designed for individuals seeking to establish credibility and expertise in the event planning industry. This certification focuses on the fundamental concepts of event planning, including logistics, vendor management, budgeting, marketing, and event design. Candidates who earn the CEPS demonstrate a comprehensive understanding of event coordination and are equipped with the skills necessary to successfully manage various types of events, from corporate gatherings to social celebrations.
    Includes Certification
    Time to Complete
    Price
    Prerequisites
  • A high school diploma or equivalent
  • Completion of an event planning training program or relevant coursework
  • A minimum number of hours of professional event planning experience (specific hours may vary)
  • Understanding of event planning concepts, logistics, and management
  • Passing the CEPS certification exam administered by the NCCB
  • Agreement to adhere to the NCCB's code of ethics

    • Certified Exhibition Manager (CEM)

    Certification Provider
    International Association of Exhibitions and Events (IAEE)
    Best For
    Exhibition Managers, Event Coordinators with exhibition focus, Trade Show Organizers, Conference Managers, Event Marketing Professionals, Venue Managers
    Description
    The Certified Exhibition Manager (CEM) designation, offered by the International Association of Exhibitions and Events (IAEE), is a globally recognized credential that focuses on elevating professional standards in the exhibition industry. This certification program equips professionals with the knowledge and expertise to manage and produce successful exhibitions. It covers a comprehensive curriculum including event marketing, operations, sales, and strategic planning, ensuring that certified managers are adept at navigating the complexities of exhibition management.
    Includes Certification
    Yes
    Time to Complete
    Price
    Prerequisites
  • A minimum of three years of full-time work experience in the exhibitions and events industry.
  • Membership in the International Association of Exhibitions and Events (IAEE) is recommended but not mandatory.
  • Completion of nine courses within the CEM Learning Program, which includes mandatory and elective courses.
  • Passing the CEM certification exam for each course within the CEM Learning Program.
  • Submission of an application for the CEM designation, including professional references and documentation of industry experience.
  • Commitment to abide by the IAEE's Code of Ethics and continuing education requirements to maintain the certification.

    • Certified Festival & Event Executive (CFEE)

    Certification Provider
    International Festivals & Events Association (IFEA)
    Best For
    Event Manager, Festival Director, Event Coordinator with 3+ years experience, Sponsorship Manager, Marketing Director for Events, Event Planning Specialist
    Description
    The Certified Festival & Event Executive (CFEE) program, offered by the International Festivals & Events Association (IFEA), is a prestigious certification designed for professionals in the events industry. It focuses on enhancing the expertise and career potential of festival and event managers through a comprehensive curriculum that covers project management, marketing, sponsorship, risk management, and leadership skills. The program involves a blend of coursework, practical experience, and a commitment to ongoing professional development, ensuring that graduates are well-equipped to lead successful events.
    Includes Certification
    Yes
    Time to Complete
    Price
    Prerequisites
  • A minimum of three years of full-time professional experience in the festivals and events industry
  • Completion of the IFEA's professional development courses or equivalent educational experience
  • Attendance at the IFEA's Annual Convention & Expo at least once within the five years prior to certification application
  • Submission of a written application that includes a professional resume and documentation of industry experience
  • Endorsement by a current CFEE, IFEA member, or another industry professional
  • Commitment to adhere to the IFEA Code of Ethics and continuing education requirements to maintain certification

    • Sustainable Event Professional Certificate (SEPC)

    Certification Provider
    Events Industry Council
    Best For
    Event Planners, Meeting Coordinators, Conference Managers, Corporate Event Specialists, Sustainability Coordinators in Hospitality, Event Management Professionals with a focus on CSR (Corporate Social Responsibility)
    Description
    The Sustainable Event Professional Certificate (SEPC), offered by the Events Industry Council, equips event professionals with the knowledge and skills to implement sustainable practices across all aspects of event planning. This certification focuses on environmental responsibility, social impact, and economic efficiency within the events industry. Candidates will learn strategies for reducing waste, conserving resources, and enhancing attendee experiences while contributing to the global sustainability goals. The program involves comprehensive training, case studies, and practical application of sustainability principles in event management.
    Includes Certification
    Yes
    Time to Complete
    Price
    Prerequisites
  • A minimum level of experience in the events industry, although specific years may not be strictly defined.
  • Understanding of basic event planning and management principles.
  • Commitment to learning about sustainability practices as they relate to event planning.
  • Completion of the SEPC program coursework, which includes training modules, case studies, and exams.
  • Payment of the certification fee, which varies depending on membership status with the Events Industry Council.
  • Agreement to adhere to the Events Industry Council's principles for sustainable events.

    • Certified Event Designer (CED)

    Certification Provider
    Event Design Collective
    Best For
    Event Planners, Meeting Coordinators, Corporate Event Managers, Conference Producers, Exhibition Organizers, Event Strategists with experience in event management
    Description
    The Certified Event Designer (CED) credential, offered by the Event Design Collective, is a prestigious certification for professionals in the event industry. It focuses on the strategic design of events using the Event Canvas Methodology, a structured approach to creating meaningful and impactful event experiences. Candidates will learn to articulate, iterate, and prototype event designs that align with the strategic objectives of stakeholders. The program involves hands-on training, practical assignments, and a final assessment to validate the expertise of the event designer.
    Includes Certification
    Yes
    Time to Complete
    Price
    Prerequisites
  • A minimum level of experience in the event industry, which may vary depending on the specific program level within the CED certification.
  • Completion of a foundational course in event design or the Event Canvas Methodology, as provided by the Event Design Collective or an equivalent.
  • Attendance at a CED training workshop or seminar to gain hands-on experience with the Event Canvas.
  • Submission of a portfolio or case study demonstrating practical application of the Event Canvas Methodology in designing an event.
  • Successful completion of the CED exam, which assesses the candidate's knowledge and understanding of the Event Canvas Methodology.
  • Agreement to adhere to a professional code of conduct as stipulated by the Event Design Collective.

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    Benefits of Having a Event Marketing Manager Certification

    Professional Validation and Expertise: An Event Marketing Manager certification is a professional endorsement of your skills and knowledge in the field. It demonstrates to employers, clients, and colleagues that you have undergone rigorous training and assessment, validating your expertise in creating and executing successful events. This recognition can be a powerful tool in establishing trust and authority in the event marketing industry.

    Comprehensive Skill Enhancement: Certification programs often cover a wide range of topics, from strategic planning and branding to digital marketing and analytics. By completing a certification, you'll gain a holistic understanding of event marketing, ensuring you're well-equipped to tackle the multifaceted challenges of the role. This comprehensive skill set can significantly improve your performance and the quality of events you manage.

    Competitive Edge in the Job Market: In a crowded job market, an Event Marketing Manager certification can be the edge that sets you apart from other candidates. It's a clear indication of your dedication to the profession and your proactive approach to career development. Employers are likely to favor candidates who have taken the initiative to certify their abilities, as it reduces the risk and training resources required on their part.

    Access to Exclusive Networks and Resources: Many certification programs provide access to exclusive networks of professionals, industry experts, and alumni. These networks can be invaluable for career growth, offering opportunities for mentorship, partnership, and collaboration. Additionally, you'll often gain access to a wealth of resources such as case studies, templates, and cutting-edge research to keep you at the forefront of event marketing trends.

    Confidence in Leadership and Execution: Earning a certification does more than just improve your resume; it boosts your confidence in your ability to lead and execute impactful events. With the knowledge and skills you acquire, you'll feel more competent in making strategic decisions, managing teams, and delivering exceptional event experiences. This self-assuredness can be infectious, inspiring confidence in your team and stakeholders, and ultimately contributing to your success as an Event Marketing Manager.

    How to Choose the Best Event Marketing Manager Certification

    Choosing the right certification as an Event Marketing Manager is a strategic step that can significantly enhance your expertise and marketability in the field. In an industry that thrives on creativity, networking, and staying ahead of trends, the certifications you select can set you apart and give you the tools needed to excel. Whether you're new to the field or looking to advance your career, the following tips will guide you in selecting a certification that is tailored to your professional development and the dynamic nature of event marketing.
    • Industry Specificity and Specialization: Evaluate certifications that specialize in event marketing and closely relate to the events industry. Look for programs that delve into areas such as digital marketing, sponsorship acquisition, or event technology, which are integral to the role of an Event Marketing Manager. A certification that offers a deep dive into a niche aspect of event marketing can provide a competitive edge and showcase your commitment to mastering a particular facet of the industry.
    • Comprehensive Skill Development: Choose a certification that offers a well-rounded curriculum, covering a range of skills from strategic planning and branding to analytics and customer engagement. The role of an Event Marketing Manager is multifaceted, and a certification that equips you with a diverse skill set will prepare you for various challenges and opportunities within the field.
    • Reputation and Credibility: Research the reputation and credibility of the organization offering the certification. Opt for programs provided by established industry associations, renowned marketing institutions, or accredited universities. A certification from a reputable source not only ensures quality education but also carries weight when presented to potential employers or clients.
    • Networking and Professional Growth: Consider certifications that include opportunities for networking with industry professionals and peers. Event marketing thrives on connections and relationships, so programs that facilitate networking events, access to exclusive job boards, or membership in professional associations can be invaluable for career growth and development.
    • Flexibility and Accessibility: Reflect on how the certification fits into your current lifestyle and work commitments. Many professionals in event marketing have demanding schedules, so it's important to select a certification program that offers flexibility, such as online coursework, self-paced study, or part-time options. Accessibility ensures that you can balance professional development with your existing responsibilities.

    Preparing for Your Event Marketing Manager Certification

    Pursuing a certification as an Event Marketing Manager is a strategic move that can significantly enhance your expertise and credibility in the field. As you embark on this journey, it's essential to approach your preparation with diligence and intentionality. A certification not only validates your skills but also equips you with the latest strategies and tools needed to excel in creating and managing successful events. To maximize the benefits of your certification and ensure that you are thoroughly prepared, follow these actionable steps designed to help you navigate the process effectively.

    Define Your Certification Goals: Begin by pinpointing exactly why you want this certification and what you expect to gain from it. Are you looking to broaden your knowledge base, keep up with industry trends, or perhaps move into a leadership role within event marketing? Understanding your personal and professional goals will help you select the right certification program and focus your efforts on the areas that will benefit you the most.

    Develop a Comprehensive Study Strategy: Once you've chosen a certification, create a detailed study plan that aligns with the exam's content outline. Break down the syllabus into key topics and designate time for each. Incorporate a mix of reading materials, video tutorials, and live seminars to cater to different learning styles. Schedule regular study sessions and stick to them, ensuring you also allocate time for revision and mock exams to test your knowledge and exam readiness.

    Immerse Yourself in the Event Marketing Ecosystem: Engagement with the broader event marketing community is crucial. Connect with peers who are also pursuing certifications or those who already hold them. Join professional groups, attend industry events, and participate in relevant discussions on social media platforms. This network can provide support, share experiences, and offer insights that can enrich your understanding of the field.

    Apply Learning to Practical Scenarios: Theory is vital, but the real power of any certification lies in its practical application. Seek opportunities to implement the strategies and tools you're studying in your current role or through volunteer projects. Hands-on experience will not only reinforce your learning but also demonstrate your growing expertise. This practical approach will help you see the tangible impact of your new skills and give you confidence in your ability to deliver results.

    Stay Updated and Adapt: The event marketing landscape is dynamic, with new technologies and trends emerging regularly. As you prepare for your certification, stay informed about the latest developments in the industry. Subscribe to relevant blogs, podcasts, and newsletters. Being current will not only help you in your certification exam but also ensure that you are becoming a forward-thinking Event Marketing Manager ready to tackle future challenges.

    Certification FAQs for Event Marketing Managers

    Is getting a Event Marketing Manager certification worth it?

    The worth of an Event Marketing Manager certification hinges on your career phase, objectives, and the niche you aim to excel in. For novices, it's a valuable resource to grasp core concepts, industry jargon, and the nuances of event marketing. It can act as a gateway to the profession. For veterans, it's a tool to stay current with trends, deepen expertise in a subfield, or showcase dedication to ongoing professional growth.

    Certifications can bolster your professional stature and distinguish your profile in a field where practical experience and a robust network are paramount. They signal to employers a serious investment in your career and can tip the scales in a competitive job market when paired with a solid track record.

    Do you need a certification to get a job as a Event Marketing Manager?

    While a certification is not strictly required to become an Event Marketing Manager, it can be a valuable asset. Certifications can demonstrate a commitment to the industry and a desire to stay abreast of current trends and best practices. For those new to event marketing or looking to transition from another field, a certification can help to establish credibility and enhance a resume.

    However, hands-on experience in marketing, strong organizational skills, and a proven ability to manage and execute events often carry significant weight. Employers typically look for a blend of experience, creativity, and the ability to deliver results when hiring for these roles. A certification, paired with relevant experience, can make a candidate stand out in the competitive event marketing job market.

    Can Event Marketing Manager certifications help pivoters make the transition into Marketing from another career path?

    Yes, certifications for Event Marketing Managers can be quite advantageous for those shifting from a different career. These programs typically delve into essential marketing strategies, event planning skills, and industry-specific tools, equipping career changers with targeted knowledge. They can showcase a proactive approach to learning and a genuine interest in the field to prospective employers. Additionally, the community and professional connections formed during certification courses can offer support and open doors to new opportunities in the event marketing landscape.
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