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Try It Now, FreeWhen crafting an Advertising resume, it's crucial to highlight your ability to develop and execute successful campaigns that drive results, such as increased website traffic, social media engagement, and sales. Showcase your experience managing budgets and negotiating rates with media outlets to demonstrate your ability to maximize ad placements while minimizing costs. Additionally, emphasize your skills in analyzing campaign data and making data-driven decisions to optimize campaigns, leading to increased ROI for clients.
Luke Robertson
luke@robertson.com
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(801) 432-4612
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linkedin.com/in/luke-robertson
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@luke.robertson
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luke-robertson.com/my-work
Advertising
Highly skilled Advertising professional with 4 years of experience in developing and executing successful campaigns across various channels. Proven track record in increasing website traffic by 25%, sales by 10%, and customer satisfaction ratings by 5%. Skilled in managing budgets, negotiating rates, and identifying emerging trends to drive market share and revenue growth.
WORK EXPERIENCE
Advertising Lead
03/2022 – Present
Adspire Solutions
- Developed and executed a targeted social media campaign, resulting in a 25% increase in website traffic and a 15% increase in social media engagement.
- Collaborated with a team of designers to create a visually stunning print ad campaign, which led to a 10% increase in sales for the client.
- Analyzed customer feedback and adjusted campaign strategies accordingly, resulting in a 5% increase in customer satisfaction ratings.
Advertising Account Manager
03/2020 – 03/2022
Creative Vision Advertising
- Managed a $1M advertising budget and negotiated rates with media outlets, resulting in a 20% increase in ad placements and a 10% decrease in advertising costs.
- Developed and maintained relationships with key clients, resulting in a 15% increase in repeat business and a 10% increase in overall revenue.
- Identified and capitalized on emerging advertising trends, resulting in a 5% increase in market share for the client.
Advertising Coordinator
03/2019 – 03/2020
BrandWave Communications
- Created and executed a successful influencer marketing campaign, resulting in a 30% increase in brand awareness and a 20% increase in social media followers.
- Developed and implemented a targeted email marketing campaign, resulting in a 25% increase in email open rates and a 15% increase in click-through rates.
- Analyzed advertising campaign data and made data-driven decisions to optimize campaigns, resulting in a 10% increase in ROI for the client.
SKILLS & COMPETENCIES
- Social media advertising
- Print ad design
- Campaign strategy development
- Customer feedback analysis
- Budget management
- Media outlet negotiation
- Relationship building
- Trend identification
- Influencer marketing
- Email marketing
- Data analysis
- ROI optimization
- Team collaboration
- Creative problem-solving
- Adaptability
COURSES / CERTIFICATIONS
Certified Professional in Advertising (CPA)
04/2023
Advertising Educational Foundation (AEF)
Certified Digital Marketing Professional (CDMP)
04/2022
Digital Marketing Institute
Certified Social Media Manager (CSMM)
04/2021
Hootsuite Academy
Education
Bachelor of Arts in Advertising
2016 - 2020
Syracuse University
Syracuse, NY
Advertising and Public Relations
Graphic Design
