Remote jobs have become increasingly popular over the past few years. With the advent of productivity tools for video conferencing, communication, and collaboration, more and more companies are beginning to implement hybrid work setups.
This boom in the remote work industry has allowed many job seekers looking for freelance work to find great opportunities for career advancement. Whether they’re looking for full-time or part-time work, an online job search can allow them to discover multiple possibilities.
Employers are also starting to see the benefits of allowing a more flexible work situation among their employees. Statistics show that working remotely has increased productivity up to 47% since 2020.
The marketing industry is one of the best fields for remote work, as most roles can be done entirely online. Alongside the increasing focus on digital marketing, marketing teams are also finding better ways to collaborate and get work done digitally.
Searching for the right marketing jobs that will fit your time, salary expectations, and work experience can be challenging. With a ton of information available at the click of a button, finding the right job can sometimes feel like looking for a needle in a haystack. Now more than ever, job seekers need to be more strategic and organized in their job-hunting efforts.
In the same way that employers have recruiting platforms to find top talents to join their firms, potential employees should also have a specialized platform that will help them find the best job options.
Teal, a job search organizer, is one such platform. It works seamlessly with Google Chrome as an extension and allows job seekers to bookmark, track, and effectively apply for jobs they want.
With a tool such as Teal, it’s easier to:
Now that we’ve understood the basic challenges and the best tools to handle your job search, let’s get to our top tips to land the work you’re looking for:
1. Evaluate your skills & preferences
What are your strengths? Is it event management, content marketing, digital marketing, planning, or a mix of various skills and competencies? Make a list of the top skills that will help you find the marketing position you want.
It would also be helpful to make a list of your preferences to help you narrow down your job search. Take note of things such as:
2. Organize and manage your job searches
Using a tool that will help you organize your job searches and manage your time wisely will help you reallocate your time so you can focus on refining your resume and preparing for interviews.
Teal’s Job Tracker and Chrome Extension allow you to bookmark any job listing from the internet. Afterwhich, it organizes saved jobs for you in one neat dashboard where you can effectively manage your pipeline and check the statuses of all job applications at a glance.
3. Search for companies that offer remote employment
To find companies that are open to hiring remote workers, search for these keywords:
Your search will yield a list of companies whose employees work remotely. Some companies these days don’t even have a physical headquarters anymore if their line of business allows them to work completely remotely. These companies range from start-ups to well-established ones such as Disney, Uber, and Airbnb.
Check their ‘Careers’ section regularly for job openings and save interesting listings in a bookmark folder or use Teal’s browser extension.
4. Maximize your professional network
If you’ve been working in marketing for a while now, you’re most likely well-connected to a strong network of professional contacts. Maximize these connections by reaching out to former colleagues, clients, and other contacts to let them know that you’re open to remote work.
Depending on your relationship with the person you’re reaching out to, you can either drop them an email, Facebook message, or LinkedIn message. Provide a copy of your resume and portfolio, and write a short cover letter to let them know you’re available.
In case they have any need for a remote marketing professional in their company, they’ll now know to contact you.
5. Research relevant keywords
Keywords are the specific qualifications found in job descriptions to help recruiters attract the right talent. Even if you’re applying for the same job title across different companies, the qualifications may still differ.
That’s where keywords factor in: They let the employer know about your skills, knowledge, and expertise and help them determine whether or not you’re the right person for the job. Here’s a helpful guide on finding the best keywords for your resume, cover letter, and professional profiles.
6. Optimize your resume, cover letter, and other career materials
Using the right keywords gives you an edge. You may have the exact same level of expertise as a competing applicant but with the right keywords, you’re letting the employer know that you have the specific skills they need.
Here’s where you can use keywords to optimize each job application:
For additional guidance, here are 20+ marketing resumes that make effective use of keywords.
Challenges of Searching for Remote Marketing Jobs Online
Since online jobs are practically available to anyone with a computer and an internet connection, competition is bound to be tough. Unless the job opening is only looking for marketers within a specific territory, you’ll likely be competing with applicants from all over the world.
These days, it’s not enough to just send out applications and hope you get an interview invitation back. Top companies hire applicants with specific qualifications that will fill their manpower needs. Your job as an applicant is to let these employers know that you are the right person for the job.
Do your due diligence by doing research on a company before sending out your resume and cover letter. Then, customize your application materials based on the role you’re applying for. If you’re a marketer, there’s a good chance that you’re skilled in many areas of marketing. However, potential employers don’t necessarily know that. You have to show them that your qualifications match, even exceed, what they are looking for.
Benefits of Working Remotely
While the traditional work set-up of meeting in person fosters workplace rapport and good collaboration, it also renders a lot of employees more susceptible to multiple distractions. Especially in a communication-intensive field like marketing, there is bound to be constant conversation humming in the background from workers taking calls and talking to each other in an open, shared space.
Removing these distractions increases the quality of work and boosts productivity.
Better Work/Life Balance
Millennials make up about a third of the US labor force, and one of their most desired benefits is having a sense of work/life balance. Remote work is a great way to support a healthy balance between working and having free time, not only for millennials but also for other age groups in the working population.
Better Control of Time
Gallup’s State of the American Workplace report shows that remote workers tend to be happy, engaged, and fulfilled when they have a sense of freedom with regard to time management.
A flexible work schedule allows an employee or freelance worker to be more available for family events and social gatherings, allowing for a better sense of well-being. Consequently, when workers feel that they have more autonomy and flexibility at work, they also become more productive.
Get started with Teal to start managing your job search for free.