Youth Athlete Manager, Global Sports Marketing - HOKA
About The Position
As the Youth Athlete Manager, Global Sports Marketing for HOKA, you’ll be at the forefront of building the next generation of athletes. You’ll recruit, sign, and manage HOKA’s global roster of NIL and youth athletes, collaborating with product, lifestyle, and special projects teams to build brand credibility with high school and college-aged consumers. You’ll leverage NIL athletes to unlock new business opportunities and help transition them into HOKA’s professional network, all while driving impactful social media activations and fostering strong relationships within the NCAA and youth run communities. We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Requirements
- Bachelor’s degree required
- 5+ years in sports marketing, athlete management, or related experience
- Deep understanding of NCAA and youth run culture globally
- Strong relationships with NCAA coaches, administrators, and event organizers
- Proven success in identifying future talent and building infrastructure for top sport performances
- Excellent oral and written communication skills with internal and external stakeholders
- Highly collaborative, strategic, and analytical thinker
- Thorough, flexible, and results-oriented across diverse markets, languages, and cultures
- Team leader and player, able to work calmly and efficiently in fast-paced environments
Responsibilities
- Negotiate contracts and manage a global roster of Youth + NIL athletes
- Build and maintain relationships with agents, coaches, and event organizers in the NCAA and high school communities
- Collaborate cross-functionally with product, marketing, event, content, and social media teams to engage younger audiences
- Drive the “Disrupt Track” brand initiative from a Youth/NIL perspective
- Facilitate the transition of NIL athletes into professional contracts with HOKA
- Execute regular gatherings, summits, camps, and engagement opportunities for NIL athletes
- Manage internal communications with leadership regarding trends, partnerships, insights, and product feedback
- Monitor youth run culture trends in key regions (USA, EMEA, Japan, China) to inform strategy
Benefits
- Competitive Pay and Bonuses
- Financial Planning and wellbeing
- Time away from work
- Extras, discounts and perks
- Growth and Development
- Health and Wellness
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
5,001-10,000 employees
