Yield Planning Analyst (Remote)

The Athletic Media Company

84d

About The Position

The Yield Planning Analyst will serve the Commercial Team by managing digital pricing responsibilities, lead yield planning strategy, and assist in analyzing our suite of ad products and packages to provide insights to help innovate and optimize our sales efforts and ad product offering. They will play a critical role in creating sponsorship and other strategic media packages and be the resident expert on these offerings. They will also be responsible for careful review and approvals of discounting and other price-related requests. This analyst will partner with sales, sales planning, and ad operations teams for pricing support and trend insights.

Requirements

• Education: BA/BS preferred.
• 2+ years post-collegiate work experience in a sales support, sales operations, or analytics role.
• Previous product analytics experience in digital advertising preferred.
• Candidates with experience in top-tier online advertising or marketing analytics organizations with strongly preferred.
• Strong analytical skills and ability to clearly synthesize large dataset into key insights.
• Excellent time management and attention to detail.
• Comfortable in fast-paced and changing environment.
• Excellent written and communication skills.

Responsibilities

• Strategizes and partners with sales planning and sales teams to ensure every proposal meets both client and internal objectives.
• Manage daily inventory and pricing requests from Sales and Sales Planning teams, providing product recommendations, queue management, inventory trends, or alternative options.
• Manage the daily rate card responsibilities, which includes updating and improving rate card adjustments within advertising systems (order management and ad server).
• Engage broader operational teams and inventory suppliers on issues, trends, and potential issues.
• Work with Operation teams to proactively optimize product pricing.
• Create and troubleshoot various targeting needs in both the Ad Server (Google Ad Manager) and create relevant products within the Order Management System (AdPoint).
• Partner with the Programmatic Team to enhance product catalog to accomplish parity with direct.
• Help oversee digital ad product catalog, by partnering with the Ad Product Team by creating new or optimizing current ad products.
• Conduct ad hoc analysis to provide guidance to sales support teams and help advise on best practices in pricing.
• Browse the content on our site regularly and frequently to ensure our client’s ads are delivering as expected.
• Assist in pricing-relevant conversations with Finance and Audit teams, when applicable.

Benefits

• Highly competitive, employer-contributed medical, dental, vision, basic life and disability insurance plans.
• Savings accounts for medical, wellness, and childcare expenses.
• 401k retirement savings plan and employer match.
• Paid time off including paid sick leave, 12 paid holidays, 15 days of accrued vacation to start, and up to 20 weeks of Paid Parental Leave.

What This Job Offers

• Job Type: Full-time
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees