X Content Strategist | Social Marketing

Deel

106d

About The Position

Deel is the all-in-one payroll and HR platform for global teams, aiming to unlock global opportunity for every person, team, and business. The company combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. Deel supports every worker type in over 150 countries, helping businesses scale smarter, faster, and more compliantly. As the fastest-growing SaaS company, Deel is transforming how global talent connects with world-class companies, ensuring people get paid and protected, no matter where they are. The role involves crafting content for Twitter (X) that resonates with startup founders, tech operators, and AI enthusiasts, positioning Deel as a credible voice in the tech conversation.

Requirements

• Proven Twitter expertise: you’ve grown an account in tech/startup circles and know what works on the platform.
• Deep understanding of founder and tech Twitter culture: the players, the memes, the unwritten rules.
• Exceptional writing skills: short, punchy, witty, and insightful in 280 characters.
• Strong sense for timing, trends, and tone.
• Ability to turn boring business concepts into content that sparks discussion.
• Comfortable building a content strategy.
• Strong instincts for data-driven content that performs well with a tech audience.
• Thrives in fast-moving conversations and can adapt quickly to shifts in culture and news cycles.

Nice To Haves

• Active on Twitter/X with a following in the tech/founder/AI community.
• Experience writing viral threads or content in startup/tech spaces.
• Experience building a brand or executive thought-leadership presence on Twitter.
• Experience in B2B SaaS, HRTech, or FinTech, especially in a hypergrowth startup environment.

Responsibilities

• Build and execute Deel’s X content strategy focused on founders, product leaders, and the tech/AI community.
• Write daily tweets and threads that resonate with our audience: clever, insightful, concise, and never 'corporate'.
• Position Deel as a credible voice in startup and tech conversations, not just as a brand account.
• Monitor relevant conversations and jump in with value-add responses every day.
• Translate complex HR/payroll topics into sharp, founder-friendly insights and stories.
• Experiment with different formats for engagement and reach.
• Track performance, analyze what’s working, and iterate to grow Deel’s presence and influence on X.
• Collaborate with execs and thought leaders at Deel to elevate their voices on the platform.

Benefits

• Stock grant opportunities dependent on your role, employment status and location.
• Additional perks and benefits based on your employment status and country.
• Flexibility of remote work, including optional WeWork access.

What This Job Offers

• Career Level: Entry Level