Writing Director

Omnicom Health•Williamsburg, VA

About The Position

Snow Companies is the world leader in patient engagement and patient-centric storytelling. We help pharma brands find people living with chronic conditions who can share their experiences with others who are looking for answers about their disease and treatment. When these Patient Ambassadors share their authentic stories, they provide more than answers: They provide perspective and hope. We know the power of these authentic voices and real stories. We have seen how this experience unites people living with chronic illness and their loved ones and ultimately elevates their voices. Snow’s Writing Team collaborates with our Patient Ambassadors, clients, and internal account teams to create stories, educational materials, advertising copy, and digital content. The Writing Director is responsible for leading small writing teams, developing strategic messaging for projects, and of course, writing powerful patient stories. This role demands a seasoned command of storytelling and writing acumen, as well as attention to detail, diligence to process, excellent problem-solving skills, and the ability to synthesize our clients’ marketing objectives as well as legal and regulatory processes while maintaining creative integrity. The Writing Director is also responsible for mentoring Junior and Senior Writers, monitoring their professional development, and designing continuing education opportunities for the Writing Team.

Requirements

Superior writing, brainstorming, and proofreading skills
Demonstrate ability to effectively and professionally communicate with clients, Patient Ambassadors, and the general public
Working with patients requires discretion and empathy as patients are living with chronic conditions
A mastery of the English language and a strong eye for detail
Microsoft Office (Word, Excel, PowerPoint, Outlook)
Ability to comprehend and utilize basic mathematics as well as business statistics to include percentages, ratios, discounts, interest, commissions, and proportions.
Ability to identify and define problems while applying effective problem-solving skills through collecting data, establishing facts, and drawing valid conclusions
Ability to deal with a variety of concrete variables in situations where only limited standardization exists
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form
Capable of applying industry benchmarks to create standardized practices
Candidates must have a valid driver’s license.

Nice To Haves

Fluency in a foreign language is a plus
In some instances, a passport may be necessary.

Responsibilities

Write and oversee the creation of patient stories, advertising/marketing copy, video/audio scripts, blog posts, standard business reports and correspondence, and short-form copy for digital projects such as web, display ads, email, and other online user experiences
Collaborate with Account Teams to hone creative briefs with brand strategy, marketing goals, and U.S. Food and Drug Administration (FDA), and legal and regulatory requirements
Empathetically interact with Patient Ambassadors throughout the writing process to help them create powerful narratives
Work closely with Project Managers to define deadlines and troubleshoot challenges as they arise
Oversee Senior and Junior Writers and provide senior reviews of their work
Guide and mentor Senior and Junior Writers to help them create attainable goals and continue to hone their writing skills
Collaborate with Designers on visual projects to help inform the packaging of content
Interface with clients in formal and informal settings as requested by Account Teams
Meet deadlines and deliver high-quality pieces that reflect professionalism and strengthen our company’s reputation
Facilitate video calls with Account Teams, Ambassadors, and Creative Teams
Lead creative brainstorming sessions
Compile creative options with strategy for program names, taglines, etc., to be presented to clients