Worktools General Manager

Milton CAT•Richmond, VT

12h•$115,000 - $130,000

About The Position

Milton CAT is seeking a dynamic General Manager for our Worktools Division. This role is responsible for driving growth, profitability, and operational excellence across the Worktools business. The ideal candidate will lead strategies for sales, marketing, inventory management, technical support, and training, while ensuring strong collaboration across teams and vendors. Pay: Base Salary $115,000 - $130,000 year plus bonus eligibility.

Requirements

Bachelor’s degree in Business, Engineering, or related field (or equivalent experience).
Proven leadership experience in sales, operations, or product management within a technical or equipment-related industry.
Minimum 3 years of sales experience in the heavy equipment industry, preferably in parts and service.
Demonstrated ability to lead teams with supervisory experience required.
Strong business acumen with a focus on profitability, growth, and P&L management.
Excellent communication and collaboration skills; ability to influence across departments and with external partners.
Proficiency in CRM systems (Microsoft Dynamics preferred), data analytics tools, and digital platforms.
Strong financial acumen with experience in budgeting and forecasting.
Ability to manage multiple priorities and drive results in a fast-paced environment.
Customer-facing experience with willingness and ability to work directly with customers on all aspects of business and service opportunities.
Strategic thinker with a proactive approach to market development and change management.
Ability and willingness to travel extensively in the first year (up to 50%) and approximately 25% thereafter.
Must have a valid driver’s license and a good driving record.
Strong mechanical aptitude with reasonable understanding of mechanical, hydraulic, and electrical systems.
Willingness to present to large groups and lead cross-functional initiatives.
Problem-solving mindset: ability to figure out how to accomplish objectives rather than focusing on limitations.

Nice To Haves

Certifications such as Six Sigma or PMP (preferred).

Responsibilities

Business Leadership: Oversee all aspects of the Worktools division, including volume growth, profitability, marketing, inventory, installation, and compliance with safety and regulatory standards.
Sales Growth: Develop and implement strategies to increase sales of standalone worktools and attachments for prime products; establish and monitor KPIs for revenue growth and margin improvement.
Profitability Management: Control costs related to trades, rentals, repairs, depreciation, and installation; optimize pricing strategies and manufacturer programs to achieve profitability targets.
Marketing & Branding: Partner with marketing to promote worktools internally and externally through campaigns, website content, store displays, and trade shows; ensure consistent brand messaging.
Inventory Oversight: Maintain optimal inventory levels across locations, minimize aged inventory, and manage component inventory processes; develop creative strategies to move aged inventory.
Sales & Technical Support: Provide competitive data, pricing strategies, and technical expertise to sales and service teams; ensure accurate specifications and performance data are communicated effectively.
Training: Lead ongoing training programs for customer-facing staff and service teams, including in-person, online, and field exercises; ensure continuous improvement in product knowledge and selling skills.
Vendor Management: Oversee relationships with outside vendors, ensuring strong support for sales, technical, parts, and warranty needs; manage supplier performance and resolve issues promptly.
Installation Oversight: Collaborate with service teams to manage installation costs, conduct regular audits, and resolve issues promptly; ensure adherence to best practices and safety standards.
Special Projects: Direct involvement in unique or out-of-scope opportunities, assessing risk and advising senior management; oversee execution when approved.
Digital Transformation: Drive adoption of digital tools (CRM, Microsoft Dynamics, analytics platforms) to improve efficiency, scalability, and data-driven decision-making.
Relationship Building: Develop and maintain strong relationships with Sales Managers and Service Managers through regular in-person visits across all six states.
Performance Management: Deliver regular performance updates to senior leadership, highlighting growth drivers, tactical initiatives, and corrective actions for underperformance.
Talent Development: Lead, mentor, and develop a high-impact team, fostering a culture of collaboration, accountability, and continuous improvement.
Travel: Travel up to 50% during the first year and approximately 25% thereafter to store locations and meetings as required.