Workforce Training Advisor (Business Development Specialist)

Universities of Wisconsin • Green Bay, WI

1d • Hybrid

About The Position

The Workforce Training Advisor (Business Development Specialist) advances the University of Wisconsin-Green Bay’s mission by building strong workforce training partnerships through direct outreach, cold calls, and relationship development that support regional growth and expand access to education throughout Northeast Wisconsin. As the primary outbound business development lead, this role focuses on prospecting, cold outreach, and securing new customized training and certificate engagement with small and mid-sized employers across the University’s 16-county region—primarily in manufacturing, professional services, and financial services. Guided by a defined sales process, the Advisor drives measurable revenue growth while advancing fearlessly to meet evolving workforce needs. Aligned with UW–Green Bay’s strategic priorities and core values, the Advisor empowers success by connecting employers with solutions that strengthen talent and community impact. While program design and delivery transition to internal partners, the Advisor remains a trusted relationship builder—fostering repeat engagement and collaboration. This mission-driven role reflects UW–Green Bay’s brand promise to provision access, build community, and move forward together. Together, We Rise.

Requirements

• Associate's degree in Business, Communications, or related field
• Excellent written and verbal communication skills, including professional email, phone, and presentation abilities
• Valid Wisconsin driver’s license and ability to travel throughout the 16-county service region

Nice To Haves

• Bachelor's Degree in Business, Communications, or related field
• 2-4 years of B2B sales, business development, or account management experience with documented success meeting activity and revenue targets
• Demonstrated ability to hunt for new business; weekly cadence of online engagement, prospecting emails and making cold calls, to generate new business opportunities
• Experience using CRM systems (Salesforce preferred) to manage pipeline and track sales activities
• Proficiency with LinkedIn for professional networking and prospecting
• Strong consultative selling skills with the ability to identify business needs through discovery conversations
• Familiarity with workforce development, corporate training, or higher education environment
• Experience building relationships with executives and senior decision makers

Responsibilities

• Develops and evaluates curriculum and programs and provides recommendations for improvement
• May assist with the monitoring of outreach program budget spending
• Leads the implementation of programs, policies, and procedures through oversight of day-to-day activities for program staff and student and community volunteers
• Schedules and secures resources and communicates logistics in support of an outreach program, including business development and new account acquisition
• Identifies, promotes, and maintains external partnerships to support the outreach program, including account cultivation and relationship management
• Delivers outreach program content and materials to community members
• Researches, develops, and facilitates outreach program content and materials

Benefits

• The Universities of Wisconsin provides an excellent benefits package to meet the diverse needs of its employees. For benefits eligible positions, this includes several health insurance options, with annual deductibles as low as $250/individual and $500/family. Our benefits package also includes dental, vision, several life insurance options, AD&D and Accident insurance and Flexible Spending and Health Savings Accounts.
• We participate in the Wisconsin Retirement System (WRS), where employer contributions begin immediately, and employees are fully vested after 5 years of service. The Universities of Wisconsin also provides supplemental retirement savings programs including a 403(b) and Deferred Compensation.
• In addition, eligible employees receive several types of paid leave benefits, which are prorated for employees working less than 100%. This includes 9 legal holidays, 36 hours of personal holiday and between 96-130 hours of sick leave annually and paid parental leave.
• Eligible employees earn 13-27 days of vacation each year, depending on years of service and employment type.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree