About the position
At St. Francis Winery & Vineyards, we believe that every team member plays a vital role in our collective accomplishments. This is more than just a job—it's an opportunity to make a lasting impact while growing both professionally and personally. As a valued member of our team, you'll have the chance to share your passion for wine and contribute to our long-term brand loyalty. Are you a persuasive communicator who loves building relationships and thrives in a fast-paced, sales-focused environment? We’re seeking a Wine Club Associate to join our Direct-to-Consumer (DTC) team and help grow one of Sonoma’s most beloved wine clubs. This role combines proactive sales outreach, personalized service, and behind-the-scenes logistics to deliver exceptional experiences and drive revenue growth. As a key member of our DTC sales team, you’ll use your people skills and product knowledge to connect with wine lovers, promote exclusive offers, and turn everyday interactions into loyal, long-term memberships. This is a regular (full-time), non-exempt position. The schedule is Tuesday through Saturday with the requirement to work occasional weekend events and holidays, as well as flexibility in scheduling to ensure business-staffing needs are met. The anticipated pay range for this non-exempt position is between $23.00 and $27.00 per hour plus commissions.
Responsibilities
- Drive wine club sales and retention by making proactive outbound calls, texts, and emails to new, current, and former members
- Recommend wines and upsell members during club release periods to increase average order value and increase overall club revenue
- Follow up with guests who have abandoned carts, declined payments, or canceled memberships to recover sales and strengthen relationships
- Respond to inbound communications with professionalism and product expertise, turning customer inquiries into purchase opportunities
- Maintain accurate CRM records and contribute to campaign and event success through thoughtful, timely member outreach
- Support the tasting room and wine club events as needed to enhance the member experience
Requirements
- 2+ years of proven success in a sales, customer service, or account management role (wine or hospitality experience is a plus!)
- Strong interpersonal and communication skills—you’re confident on the phone and can build rapport quickly
- Self-motivated, goal-oriented, and comfortable working with monthly sales targets
- Organized and tech-savvy, with experience using POS, CRM, and communication tools
- Passion for wine, storytelling, and delivering exceptional guest experiences
- Ability to work Tuesday–Saturday, including weekends and holidays as needed
Benefits
- Be part of a supportive, high-performing team that celebrates hitting goals
- Voted Best Place to Work 14 years in a row by North Bay Business Journal
- Enjoy wine industry perks, team incentives, and employee discounts
- Get hands-on exposure to DTC campaigns, sales strategies, and wine education
- Opportunity for growth in one of Sonoma’s leading family-owned wineries
- Hybrid schedule options
