In this role, you will oversee sales operations across the Western USA, developing and executing strategies to grow market share, drive revenue, and strengthen customer relationships. You will manage direct and indirect sales channels, including distributors, representatives, and key accounts, while providing leadership and guidance to achieve regional targets. This position requires a hands-on approach to building customer relationships, delivering solutions, and representing the brand at trade shows and customer sites. You will collaborate closely with cross-functional teams including product, marketing, and customer support to align sales initiatives with broader business objectives. Frequent travel across the region and occasional national or international trips will be required. This role is ideal for an experienced sales leader in the foodservice equipment industry who thrives in a results-driven, customer-focused environment.