G/FORE Website Merchandising Manager

Peter Millar•Research Triangle Park, NC

7h•Hybrid

About The Position

It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business. ABOUT G/FORE: Born in Los Angeles but bred with a global perspective, G/FORE was conceptualized with a passion for modern design combined with a love of golf. Distinguished by our attention to detail, sophisticated ease, playful nature, youthful energy, and sense of humor. We consistently strive to make a powerful and colorful impact on our favorite game. We take inspiration from art, architecture, modern design, and colorful narratives. Our intent is to disrupt the industry without being disrespectful to the sport and its rich traditions. As Website Merchandising Manager, you will play a pivotal role in curating and optimizing the merchandising strategy for G/FORE’s digital storefront. The ideal candidate will blend analytical prowess with creative vision to drive sales, enhance user experience, and maximize ROI through effective site merchandising. This role is on-site in Durham, NC 3 days a week!

Requirements

Passionate about products, the consumer, and story telling
Strong understanding of apparel, fashion and/or luxury market and trends
Ability to interpret business trends into action points resulting in revenue
Excellent verbal and written communication skills; proven track record of uniting teams to achieve a common goal
Ability to think strategically and identify new ways to improve the consumer shopping journey
Strong attention to detail, you are organized with good management skills and will roll your sleeves up and lead by example at both strategic and tactical levels.
Demonstrates the ability to give and receive constructive and objective feedback across the company (i.e. from peers, partners, vendors, etc.)
Understands the value of brand and can effectively balance brand, user experience & business objectives.
Bachelor’s degree in E-Commerce, Marketing, Fashion Merchandising, Business Administration or related field
3-5 years of product merchandising experience in the e-commerce and/or Direct-to-Consumer industry, preferably with a luxury brand
1-3 years of leadership experience

Nice To Haves

Experience with Salesforce Commerce Cloud and InRiver strongly preferred

Responsibilities

Oversee the execution of a strategy to bring seasonal and essential product and key brand stories to life for the consumer through storytelling and optimized site capabilities with a goal of driving conversion.
Contribute to strategy development.
Drive innovation in website merchandising strategies through experimentation, technology adoption, and process improvements
Continuously analyzing product and category metrics, user behavior data, and competitive landscape to identify opportunities to create new features/functionality to optimize the consumer shopping journey
Manage the G/FORE website merchandisers to ensure execution of E-commerce priorities for both websites, including driving revenue and inventory selling through, as well as providing holistic customer experience
Ensure that the website merchandisers executes all tasks related to marketing campaigns, Holiday, End of Season Sale and Limited Edition launches on time and error free
Own and optimize all site merchandising strategies including category sorting, filters, onsite search, PDP images, PDP data, product loads, cross sells, product reviews, size charts, etc ensuring alignment with business objectives and maintaining brand integrity
Partner with the content and photography teams to create compelling visual and written content that enhances product appeal and storytelling
Partner with UX/UI team members to develop A/B tests that drive revenue and improve consumer experience for various website merchandising initiatives including content, imagery, product recommendations, promotions, onsite search and navigation
Lead, mentor, and manage a team of site merchandisers providing guidance, direction, and support to ensure the achievement of goals and objectives.
Drive a culture of continuous improvement and innovation, exploring new front-end tools and strategies to enhance effectiveness and stay competitive