Website Manager & Graphic Designer

The Gardner School•Franklin, TN

3d•$60,000 - $70,000•Onsite

About The Position

It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business. Location: Franklin, TN (Support Center / Home Office) Department: Marketing Reports To: Director of School Marketing & Branding The Gardner School is seeking a talented and dynamic Website Manager & Graphic Designer with foundational web development skills to join our Marketing team. This role owns the day-to-day management and evolution of our website as a core brand and enrollment tool, while also supporting the creation of high-quality visual assets across digital and print channels. The ideal candidate brings a balance of creative design expertise, technical execution, and strategic thinking, with an understanding of modern search behavior, user experience, and digital performance. You will collaborate closely with the Director of School Marketing & Branding, internal marketing partners, and trusted external vendors to ensure The Gardner School’s online and visual presence consistently reflects our brand, values, and commitment to high-quality early childhood education. Pay & Benefits Salary range: $60,000–$70,000, based on experience and qualifications. Benefits include medical, dental, vision, 401(k) with company match, paid time off, paid holidays, professional development, and childcare tuition discounts.

Requirements

Bachelor's degree in Graphic Design, Web Design, Marketing, or equivalent practical experience.
3+ years of experience in website management, graphic design, or web development, with responsibility for website updates and optimization
Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent software.
Experience with website platforms such as WordPress, Squarespace, or similar CMS.
Basic web development skills, including HTML, CSS, and JavaScript.
Knowledge of SEO best practices and website analytics tools (e.g., Google Analytics, GA4), with the ability to apply insights to improve performance.
Familiarity with email marketing platforms, CMS integrations, and social media best practices
Knowledge of Google Tag Manager, basic A/B testing, or website experimentation tools
Awareness of evolving search trends, including answer-based and AI-driven discovery, and a willingness to apply best practices
Experience supporting brand consistency through shared templates, brand kits, and design systems using tools such as Canva Teams or Enterprise.
Strong attention to detail, with excellent organizational and project management skills.
Ability to work independently as well as collaboratively in a team environment.
Excellent communication and problem-solving abilities.

Nice To Haves

Experience in UI/UX design, conversion optimization, or website performance improvement
Experience coordinating with external vendors or agencies across web, SEO, or branding initiatives
Familiarity with experimentation, analytics configuration, or advanced tagging frameworks
Prior experience in a school, education-focused, or multi-site organization

Responsibilities

Website Management, UX & Optimization Manage and maintain the school’s website, ensuring all content is current, engaging, accurate, and aligned with brand standards
Collaborate with the marketing team to develop web pages and landing pages that support marketing campaigns, enrollment initiatives, and organizational goals
Regularly audit the website for outdated content, broken links, functionality issues, and overall quality control
Monitor website performance, including traffic, user behavior, engagement, and conversion metrics, and use insights to inform improvements
Continuously optimize website navigation, structure, layout, and functionality to enhance user experience, accessibility, mobile responsiveness, and conversions
Work collaboratively with the team to optimize website content and structure for SEO, AEO, and generative search visibility, supporting organic traffic, discoverability, and brand trust.
Technical & Vendor Collaboration Utilize foundational web development skills (HTML, CSS, JavaScript) to implement site updates, enhancements, and minor feature adjustments
Troubleshoot and resolve basic technical issues related to website performance and functionality
Serve as the primary internal point of contact for website-related vendor partnerships, including web development, SEO/AEO support, and branding initiatives, ensuring alignment with internal goals and brand standards.
Graphic Design & Visual Brand Execution Create visually compelling graphics and layouts for digital and print marketing materials, including website banners, landing page visuals, flyers, brochures, newsletters, social media content, digital ads, corporate-branded assets, and event promotions
Design and optimize images and multimedia assets for website, email, and social media use, ensuring fast load times, accessibility, and visual consistency
Maintain and evolve the visual identity of The Gardner School by producing consistent, on-brand design elements aligned with the Brand Book and brand guidelines
Develop, manage, and maintain shared design templates and brand kits using tools such as Canva Teams or Enterprise to support brand consistency and scalable content creation across teams
Support the ongoing refinement of branding visuals and creative assets to remain relevant and resonant with our primary customer audiences
Content Creation & Cross-Team Collaboration Develop, update, and manage web and digital content, including text, images, and multimedia assets, ensuring content is high-quality, engaging, and on-brand
Collaborate with internal teams to gather content updates, event information, and success stories to highlight across the website and digital platforms
Partner closely with marketing, enrollment, and leadership teams to ensure digital content and design support broader organizational goals
Collaborate with the team to create website content that is clear, informative, and structured to perform well across traditional search engines, answer engines, and generative AI platforms
Partner with the marketing team to identify keyword opportunities, parent-focused search intent, and content gaps across the enrollment funnel
Collaborate with the team to create website content that is clear, informative, and structured to perform well across traditional search engines, answer engines, and generative AI platforms