Website Director
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About The Position
The Indiana University Foundation (IUF) is seeking a strategic, creative, and technically savvy marketing innovator to help drive our website user experience and functionality. This role will use a strategic approach to driving business outcomes through our digital presence. As part of the Marketing & Communications department and a key member of our Account Services team, you will be responsible for acquiring, engaging, and retaining alumni and donors. Your efforts will translate to boosting visitor engagement, event and program attendance, and philanthropic donations through seamless and meaningful website strategies. You will build an end-to-end, frictionless user experience for our constituents and implement a cohesive search engine optimization strategy based on industry best practices while monitoring and analyzing performance metrics. You will collaborate with team members to drive traffic to our site, ensuring the voice and character of the site is coherent, seamless, ADA compliant, and on-brand. Continuous innovation is an important aspect of this position, accomplished by enhancing website features and functionalities, developing and executing comprehensive website strategies, offering strategic guidance on website design, and identifying future web initiatives. You will lead a small but nimble team of 5 staff members, owning all aspects of our website and serving as a project leader to senior and junior team members. You will provide expertise and support for cross-departmental projects involving technology integrations and act as an evangelist for our constituents, focusing on improving user experience and ensuring the state and health of our web content and functionality. Additionally, you will cultivate and manage relationships with vendors and external contractors, participate in cross-departmental projects, and monitor and maintain global site updates. We are looking for a leader who can train, supervise, and guide this team with a balance of core technical competency, strategic vision, and people leadership experience.
